Dec
17
Apple Says ‘Beyoncé’ Set a Record on iTunes
Posted in: UncategorizedApple said Beyoncé’s surprise release last week was the fastest-selling album in iTunes history, reaching No. 1 in the sales rankings in 104 countries.
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Dec
16
Beyoncé Rejects Tradition for Social Media’s Power
Posted in: UncategorizedThe pop star bypassed the standard practice of relentless promotion when she released her album last week, and the impressive response may have blazed a new trail for the music industry.
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Jun
28
Advertising: On the Concert Stage, BET Festival Offers a Broad Brand Experience
Posted in: UncategorizedBET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.
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