Campaign Spotlight: Putting On the Ritz, Six Words at a Time

A hotel company’s marketing campaign relies on “wow” moments created for its guests, told in six words.



Sunday Routine: D.J. Whoo Kid: A Social Media Butterfly

The host of the Sirius XM satellite radio program “The Whoolywood Shuffle” spends Sundays on social media, and eats Frosted Flakes at night.

Milq Aims to Separate Wheat From Social Media Chaff

Milq, which makes its debut on Monday, lets users organize bits of media around common themes, resulting in something like collaborative mixtapes.



In Hollywood News Wars, TheWrap Rebounds

The trade news website has set goals of more traffic and better journalism, and has been rewarded with more visitors.

    



With New Rewards Card, Amex Focuses on Busy-Mom Market

The card, called Amex EveryDay and highlighted in an ad campaign starring Tina Fey, is aimed at women the company sees as a key to growth.

    



Vocations: The Social Media Marketer: I’ll Be Your Billboard

Jason Sadler appears on social media, wearing corporate T-shirts for a fee.

    

A Stream of Music, Not Revenue

With download sales cooling after a decade of growth, streaming services like Spotify, Pandora and Apple’s new iTunes Radio have become the latest hope for the troubled music business.

    



The Gofer’s Expanding Portfolio

The modern assistant has an understanding of social media that time-stretched (and old school) magazine executives lack, and increasingly they are assuming responsibility for spreading the magazine’s message.

    



The Media Equation: Overlook the Value of Interns at Great Peril

Some major publishers are dropping their unpaid internship programs in the face of complaints, but they might be missing the point.

    



Advertising: Voting via Twitter, Choosing Jennifer Lopez’s Route to an Awards Show

A Kohl’s campaign to air during the American Music Awards on Sunday will let viewers tweet their votes, in real time, on how Ms. Lopez should get to the stage.

    



Advertising: A Media Services Agency Rides the Health and Wellness Wave

Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.

    



Campaign Spotlight: By the Light of the Silvery Spoon, Ads Propose Using Coffee as Creamer

A Maxwell House International Café campaign aims for a humorous, romantic effect.

    



‘Arsenio Hall Show’ Returns After a Nearly 20-Year Hiatus

Arsenio Hall, whose late-night talk show was a phenomenon in the early 1990s, is returning to the genre, beginning Monday.

    



The Internet’s Verbal Contrarian

The writer Evgeny Morozov has quickly become the most prominent critic of the utopian promises coming from Silicon Valley.

    



Advertising: Even if Elected, He’s Just Serving Coffee

The New York coffee company Vassilaros & Sons is using a mock political campaign to promote its expansion into direct sales to consumers.

    

The Media Equation: Why Barnes & Noble Is Good for Amazon

Having a bookstore in your neighborhood, as opposed to one that is bookmarked on your browser, is an invitation.

    

On TV and the Lecture Circuit, Bill Nye Aims to Change the World

William Sanford Nye, better known as Bill Nye the Science Guy, has gone from TV host to fierce defender of scientific issues that have been polemicized for religious, political and even economic reasons.

    

The Media Equation: Despite Report of Her Firing, Nikki Finke Is Still Standing

Nikki Finke of Deadline Hollywood, feared in the industry for having the best gossip, was said by a longtime competitor to have been fired — a blog report that turned out to be false.

    

Advertising: 20 Questions About Advertising Oddities

Assorted queries about advertising, the media and popular culture.

    

Suit Claims Monster Beverage Markets to Children

A suit filed by the San Francisco city attorney said Monster targeted children and youths in its marketing, a claim the company denied.