A magazine executive created an internship program for his business staff at top Manhattan hotels to learn the art of luxury service, aiming to improve sales and marketing.
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Declines in single-copy sales offset a nearly 37 percent rise for digital editions in the last half of 2013, the Alliance for Audited Media reported.
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Hennessy is combining a traditional campaign in Vanity Fair with so-called native advertising, ads made to look like the magazine’s editorial content.
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Some major publishers are dropping their unpaid internship programs in the face of complaints, but they might be missing the point.
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The publisher took the action after two former interns sued, complaining they had been paid below minimum wage for summer jobs at W Magazine and The New Yorker.
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Anna Wintour has always been a big deal, but her influence within Condé Nast is now on the march in ways that are not just reshaping the magazines but the organization.
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The magazine has sharpened its celebrity coverage and that has angered some in Hollywood.
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A print and social media campaign for the revised magazine will carry the theme “I am a Traveler” with the subtheme, “Every Journey Begins Here.”
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The interns, who worked for W Magazine and The New Yorker, say they were paid less than $1 an hour.
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The company said it hoped to distribute content through partnerships with Yahoo, AOL and Twitter.
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As the magazine company’s artistic director, Anna Wintour, the editor of Vogue, will take over some responsibilities once held by S. I. Newhouse Jr.
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