The president’s interview on “Between Two Ferns,” an online parody of celebrity interview shows, is an attempt to get young people to sign up for health insurance on the government’s website.
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An effort to help a local organization compresses a traditional advertising and marketing effort into a 24-hour marathon.
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President Abdullah Gul said he would not go along with a pledge to shut down Facebook and YouTube by Prime Minister Recep Tayyip Erdogan, who is facing a corruption inquiry.
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The layoffs came as a result of Disney’s decision to combine two businesses: booming mobile games and sagging social games.
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John Travolta’s mispronunciation of a name at the Oscars led the website Slate to create a feature to do the same with anyone’s name — the kind of interactive game now driving Web traffic.
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A billboard that referred to the state as an armpit was to be part of an advertising campaign by Unilever for Dove Advanced Care deodorant.
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An online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.
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Mondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.
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SeaWorld Entertainment has come under fire after a documentary criticized its practice of holding whales in captivity. Now, the company is firing back.
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A dispute over Israel at The New Republic has spilled out of the newsroom and into the public realm, leading to questions over the magazine’s new editorial stance.
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KCHUNG, a fledgling low-wattage radio station and art collective in Los Angeles, has a reach far beyond the range of its broadcast signal.
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The show, to air on NBC in May, is the latest example of media companies’ rush toward splashy awards events that bring waves of social media chatter.
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Riffing on Amazon’s plan to deliver via drone, Netflix’s parody video shows Netflix DVDs being dropped from the sky, sometimes with unfortunate consequences.
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News organizations are rushing to form alliances with new companies they hope can give them an edge in finding stories and attracting younger viewers.
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The violinist, Charlie Siem, has composed a score to accompany marketing efforts for the magazine, a CBS Television publication.
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Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.
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A new generation of beauty bloggers is managing to parlay social-media success into entrepreneurship.
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The Atlantic 10 Conference has begun an assertive campaign using the theme, “Who wants next?” to highlight its academic and athletic achievements.
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Brands both expected and unexpected are advertising for Valentine’s Day, using a variety of promotions both online and in person.
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So you bought a Betamax VCR? And also a Nook? Here’s a strategy to avoid betting on the wrong horse again.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
