Apr
07
TV Sports: With a Holler, Homers Make N.C.A.A. Broadcasts Fun
Posted in: UncategorizedAlternative broadcasts of N.C.A.A. tournament games feature hometown announcers with a brash but entertaining subjectivity.
Apr
01
Final Four Games Get Local Accents, Sort Of
Posted in: UncategorizedTurner and CBS scrambled to assemble announcing teams for Saturday’s Final Four teamcasts on TNT and truTV.
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Mar
29
TV Sports: Local Voices Aren’t So Eager to Go National
Posted in: UncategorizedTurner and CBS are approaching local radio announcers for alternative, hometown-style broadcasts of Final Four games, but loyalty and corporate obligations are keeping those announcers home.
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Feb
18
Campaign Spotlight: Ads Assert That Athletic Conference Is ‘Next’
Posted in: UncategorizedThe Atlantic 10 Conference has begun an assertive campaign using the theme, “Who wants next?” to highlight its academic and athletic achievements.
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Apr
13
Brittney Griner Could Be a Game Changer for the W.N.B.A.
Posted in: UncategorizedBrittney Griner , the 6-foot-8 Baylor center, is expected to be the top pick in Monday’s W.N.B.A. draft. Will she become as transformative off the court as she has been on the court?
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Apr
06
Eddie Einhorn Seized on Broadcasting College Basketball Games in 1960
Posted in: UncategorizedLong before office pools and hours of television coverage, Eddie Einhorn thought college basketball might have a future as a national sport. So he founded a TV network.
Mar
29
Media Decoder Blog: For N.C.A.A., AT&T Calls on Pro Basketball Stars
Posted in: UncategorizedTo take advantage of its sponsorship of the 2013 N.C.A.A. men’s basketball tournament, AT&T and its advertising agency are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T that carry the theme “It’s not complicated.”
Mar
11
Sports Briefing | Television Sports: Turner May Broadcast 2014 Men’s Final Four
Posted in: UncategorizedTurner Sports, CBS’s partner in carrying the N.C.A.A. men’s basketball tournament, could carry the Final Four and national championship game in 2014, instead of 2016 as originally envisioned.
Mar
11
Fox Sports and New Big East Are Teaming Up
Posted in: UncategorizedThe new Fox Sports 1 cable channel will present the basketball games of the seven Catholic universities taking over the Big East name, including Georgetown, St. John’s, Seton Hall and Providence.
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