Ogilvy & Mather U.K. Has Introduced a Totally New Approach to Creative

Ogilvy & Mather U.K. group chief creative officer Emma de la Fosse is introducing a new model for the agency called Makerspace, Campaign reports.

Get ready, because it is going to totally revolutionize the way creative agencies work, you guys! For reals this time.

Here’s the skinny: Rather than focusing on planning and research in the initial stages of the creative process, the agency will jump right in to creating a rough version of its intended approach immediately, while working within existing client budgets, aiming to complete each Makerspace project within a month. Campaign notes this could range from a pilot spot to launching social content that acts as a litmus test of public response to the work. The idea is that showing clients a tangible example of the creative approach in a meeting will result in a shared vision for strategy while allowing the campaign to reach its final stages more quickly.

Skeptical? Of course you are. But the agency is currently working with Dove, Pizza Hut and American Express on such Makerspace live briefs.

Ogilvy & Mather Group U.K. plans to adopt the Makerspace approach throughout its agencies and has set up a team to aid adoption of the strategy. Led by strategic maker Gary Bonilla, the team will be comprised of a data analyst, coder, two creative technologists, an Ogilvy PR executive and a paid media specialist from Neo@Ogilvy.

De la Fosse told Campaign the approach would result in the agency creating more work, adding, “The amount of chat that goes on in an agency is painful – it can take up to a year to make a TV commercial.”

The revolution will not be televised. Take note.

New Ogilvy CEO John Seifert Says He Will Focus on the Agency’s Heritage

Back in January, Ogilvy & Mather appointed 37-year agency veteran John Seifert as its new global CEO. Seifert succeeded Miles Young in the role, who remained with the agency as worldwide chairman until the beginning of this month, when Seifert succeeded him in that role as well. Young left the agency to become Warden of Fellows of New College at Oxford University. 

Seifert, who originally joined Ogilvy as an intern in 1979, told Campaign in a recent interview that he plans to focus on the agency’s heritage going forward.

I think we have one brand and that’s Ogilvy. Over time, we have created lots of different entities that have Ogilvy in their name. But in a world that has got so complicated and so fragmented, I’m not sure that all those different entities signal to the market the brand promise of Ogilvy,” Seifert told the publication, which pointed out that he will be the last CEO of the company to have worked with all eight of its previous chairman, including founder David Ogilvy.

That focus on the agency’s heritage, Seifert admits, will include a simplification of the agency’s offerings. This summer’s closing of Ogilvy Labs could be seen as the beginning of that process.

“We’re still working on what the right brand naming is in the modern marketing world but I know it will be different from what it is today,” he told Campaign, before clarifying, “we are not going to dumb things down.”

Other areas Seifert will focus on changing include increasing agency diversity and digital transformation.

“I want to be the most diverse and inclusive group of employees worldwide,” he said. “More than 50% of our senior managers are going to be women. We’re going to have many more multicultural leaders who represent the world.”

And Sefiert plans to work fast on implementing his changes. “I’ve had 37 years of training to be the CEO,” he told Campaign. “We’re going to move fast.”

It’s worth noting that Ogilvy currently leads agency networks in terms of global revenue according to consultancy R3, though last month that company’s principal Greg Paull told us, “They’re not number one in the U.S. by any means, but it’s about diversity of markets. There are so many dots on the map and so many ways to expand client relationships.”

For more, check out Campaign’s video interview with Seifert below.

Is Boring, Oregon, Really Boring? Find Out in This Wonderfully Weird Ad Shot There

Pop culture is full of stories about people trying to escape the boring-ass town they were born in. Not so in Boring, Oregon. As one inhabitant remarks, “Nobody leaves. They think they’re gonna go, but they stay.” 

Just like the Hotel California! 

In a short film by Ogilvy & Mather London, a brand that we won’t mention until later (to avoid spoiling the reveal) takes us directly to Boring—which actually exists!—to learn its charms, attributes and history. 

read more

Nationwide's Jingle Gets a Modern Tune-Up in Ogilvy's Olympic Spots

Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide’s iconic jingle in the insurance company’s new spots from Ogilvy & Mather.

Launched during NBC’s Olympics coverage, the work presents “Songs for All Your Sides,” striving to tell “the whole story of what Nationwide is and how we can support our members through their life stages,” says client CMO Terrance Williams.

Both Paisley and Platten contribute to the lyrics in their respective spots, touching on issues like banking services and retirement plans. First up, country star Paisley works the frets, waxing poetic about man caves and RVs (which, let’s face it, wouldn’t seem out of place in most country songs):

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Ogilvy & Mather Vietnam Returns a Pair of Lions

Ogilvy & Mather Vietnam returned the Silver Lion in the Direct category and Bronze Lion in the PR category the agency won at the 2016 Cannes Lions International Festival of Creativity last month for its “Saving Africa’s last wild rhinos, by poisoning them” work for the Rhino Rescue Project, Campaign reports.

The Ogilvy office returned both Lions of its own accord after finding that some campaign elements “did not run in-market as stated in our submission video,” according to a statement from the agency:

We determined that some elements of the campaign material created to support the NGO’s efforts to reduce Vietnamese consumer demand for rhino horns did not run in-market as stated in our submission video (see above) to the Cannes Lions International Festival of Creativity. Ogilvy & Mather sends our sincerest apologies to both our client and the Cannes Lions International Festival of Creativity. We are deeply regretful of any embarrassment this error in judgement has caused. While our agency has a long history of pro bono work for various causes including rhino horn protection, we do not condone any work done in opposition of the Cannes Lions International Festival of Creativity regulations and guidelines. Our client on this particular campaign, along with many other conservation groups, are doing important work on an ongoing basis to combat the continued problem of rhino poaching. We deeply believe in this cause and Ogilvy Vietnam has pledged to continue to work on a pro bono basis helping any and all NGO’s who share in that belief.  Towards that goal, the agency will be hosting a roundtable on the topic, to which it will invite interested NGO’s and other stakeholders to discuss the ongoing problem of rhino horn consumption in Vietnam.

Of course, Ogilvy & Mather Vietnam is not the only shop to return its Lions following questions about a submission not running in-market as presented. Grey Singapore returned the Cannes Lion it won for the “I SEA” app following backlash after the app was removed from Apple’s app store for not working as intended.

To Ogilvy & Mather’s credit, the agency seems to have made the decision to return the dubious awards without any prompting by way of outside controversy or pesky journalists.

Here’s the case study video.

Ogilvy & Mather Amsterdam, Amnesty International Show ‘The Other Side of the Medal’

With the 2016 Rio Olympics two weeks away, Ogilvy & Mather Amsterdam launched a campaign for Amnesty International Netherlands designed to show viewers “The Other Side of the Medal.”

After opening on a shot of the Olympic stadium in Rio de Janeior, the spot cuts to the back of a young man running as gun shoots off in the air. The message “In Rio, Matheus Silva ran the fastest 100 metres of his life,” appears onscreen, at which point viewers might expect yet another story of an athlete triumphing over adversity. But this isn’t the case. Instead, it shows the young man running away from cops with a group of friends before being shot in the back. The 19-year-old victim, “Killed in 2014. Innocent and unarmed.” was one of the over 2,651 people in the city killed by police violence since the games were awarded to Rio, the majority of which were young black men.

“The police are breaking records in Rio,” the spot concludes, mentioning the over 2,500 people killed by cops in the city in the past seven years and asking viewers to sign a petition calling for an end to police violence in Rio. 

The “#PoliceBreakingRecords” campaign arrives at a time when racism and police violence are still very much on the minds of Americans in the wake of recent shootings, and undoubtedly people in other countries as well. Its parallel between the celebratory nature of the Olympics and police violence in the city is a striking one, and should garner attention for an issue that hasn’t received much attention, but is all too familiar.

“The film is based on a real story, a story of a young man in his prime, who’s life was cut brutally short. A story that touched us,” explained Ogilvy & Mather Amsterdam creative director Jacques Massardo. “The events surrounding the shooting closely mirrored to a sprint, connects the world of the Olympics to police violence in a powerful way. Which gives it the potential to do more than just generate awareness, but hopefully also trigger people to take action and sign the petition.”

“Despite the promise that Rio would be a safe Olympic city, the amount of deaths as a result of police bullets increased over the last two years. We ask people all over the world to take action and maximize the pressure on Brazil. The Olympics should be seen as a celebration, not a place for excessive police violence,” added Amnesty International Netherlands campaign coordinator Jan Willem Dol.

Credits:
Client: Amnesty International Nederland
Account: Pauline Landa (Ogilvy & Mather Amsterdam)
Creatives: Djajant Hanenberg, Helen Fernando, Jacques Massardo (Ogilvy & Mather Amsterdam)
Production: DPPLR
Direction: Daniel Dow
Producer: Lotte Kwak
DOP: Aage Hollander
Focus Puller: Justus Engelbracht
Line Production: Soulkitchen
Composition & Sound Design: Audentity
Off-line/colorist: Ruben Labree
Creative Producer: Nils Vleugels
Compositor: Bas Wijers
Production assistant: Titus Vriend
Styling: Nadine Rodenburg
Aerial Cinematography: Ricardo Malaguti
Broadcast/cinemacopies: Captcha!
Camera: Camalot & Camaleón
Bioscoopmasters: Haghefilm Digitaal en Cinemeta
Media Sanoma | SBS, Jan Mineur Mediavision, STER, RTL

Ogilvy & Mather Brazil, Coca-Cola Go for the Gold

With the Rio 2016 Olympics just over three weeks away, Ogilvy & Mather Brazil launched a new campaign for Coca-Cola entitled “#ThatsGold,” as part of the brand’s larger “Taste the Feeling” effort.

“#ThatsGold” is centered around two 60-second broadcast spots, “Gold Actions” and “Gold Feelings.” The more effective of the two, “Gold Feelings” pairs footage of Olympic athletes winning gold with quotes about how it feels to receive top honors at the Olympics and this year’s Olympic hopefuls. The jubilant athletes and the quotes, such as “It’s a feeling you can’t contain”are interspersed with shots of drinkers enjoying a cold Coca-Cola, tying the feeling of winning gold to the brand and the larger “Taste the Feeling” positioning, ableit with a somewhat tenuous connection that some viewers might find hard to swallow.

That said, “Gold Actions” is even more of a stretch. “Gold is for the fastest,” text reads near the opening of the spot, adding “Who jump the highest,” those who “take it seriously” and “the brave.” But, the spot adds, “Anyone can be gold.” It’s a somewhat jumbled, ultimately meaningless message positioning the brand as a way to cap off “gold moments,” but there’s also a certain simple sweetness to the approach and footage of jubilant athletes and Coke drinkers. In addition to the broadcast spots, the campaign also includes print ads featuring 79 Olympic athletes from 23 countries (swimmer Nathan Adrian and soccer star Alex Morgan represent the U.S.), an onsite brand activation center in Rio, Coca-Cola’s sponsorship of the 2016 Olympic Torch Relay and commemorative Olympic packaging. 

“There are so many gold moments that happen off the podium. It’s about day-to-day, simple pleasures that are all about joy and uplift, whatever is a special moment that you’ll share with friends and family, and celebrating our relationships with the Olympians, too,” Coca-Cola global vice president, creative and connections Rodolfo Echeverria explained to Adweek. “We’re trying to position Coca-Cola as a simple pleasure that makes moments more special.” 

“There’s something that’s so powerful about the Olympics. It brings together experiences of mutual understandings, friendships, solidarity, togetherness, inclusion and equality,” added Coca-Cola senior vice president, strategic marketing Ivan Pollard. “This year’s campaign is special because it’s not about watching someone win a gold medal, it’s about watching their face when they do. It’s exactly the same feeling you have when you teach your children to ride a bicycle, or when your son graduates from college.”
#ThatsGold - Ashton and Alex
Credits:
Agency: Ogilvy & Mather Brazil
CCO: Anselmo Ramos
Creative Director: Rafael Donato
Production Company: Anonymous Content
Director: Omri Cohen
Music Company: Avicii Music AB
Performers: Avicii feat Conrad

Dove Celebrates ‘Beauty on Your Own Terms’

Dove launched a “#MyBeautyMySay” campaign that serves as an evolution of its previous “Real Beauty” effort. The Unilver brand worked with Ogilvy & Mather, Havas, Edelman and PHD on the campaign which launches with the 90-second “Beauty on Your Own Terms.”

Based around the insight from a new Dove global study finding that “7 in 10 women believe they get more compliments about how they look than on their professional achievements,” the effort also addresses criticism of the brand’s “Choose Beautiful” effort last year, alleging the spot implicitly upheld the importance of physical beauty while supposedly addressing beauty stereotypes. This time around, there’s no room for such ambiguity. 

“They said I was too pretty to fight,” says professional boxer Heather Hardy. A group of other women add their own moments of others trying to define them by their physical appearance. There’s a fashion blogger who was told she’s “too fat,” a partner at a law firm who was discriminated against because of her appearance, a model who was told she’s “too masculine,” and an older psychologist who was told to “dress her age.” After telling their stories, each woman stands up for their own definition of beauty, and the spot concludes with the “#MyBeautyMySay” hashtag.

“Dove knows that women are constantly scrutinized about how they look,” Dove director of marketing Jennifer Bremner told Adewek. “They are under pressure to ‘look the part’ and this stops them from achieving their full potential. Many women recognize self-respect remains a battle to be won.”

“Now, more than ever before, women are breaking barriers and challenging stereotypes—and it is time for society to start acknowledging this,” she added. “With #MyBeautyMySay we hope to inspire women everywhere to take a stand against judgments that belittle their accomplishments.” 

In addition to “Beauty on Your Own Terms,” the campaign also includes online spots focusing more closely on the stories of women from the ad. We’ve included several below.

McDonald’s Appoints Ogilvy Vet Colin Mitchell as Global Brand Vice President

Yesterday McDonald’s appointed Colin Mitchell as global vice president for the McDonald’s brand. In the new role, Mitchell will move to Chicago and take responsibility for communicating McDonald’s brand vision and positioning throughout the company’s global organization. He will report to McDonald’s global CMO Silvia Lagnado

The appointment comes amidst a creative review which McDonald’s launched in April in an effort to consolidate its U.S. ad business. WPP subsequently dropped out of the review last month, citing unusual financial demands and leaving Omnicom’s DDB and Publicis’ Leo Burnett as the remaining finalists.

The two agencies are completing the final stage of the pitch this week. In May, various sources told Adweek that McDonald’s had made “unheard of” demands of its potential agency partners, which must allegedly operate at cost for all future projects as part of a contract that forbids agencies to make a profit without meeting certain unnamed performance goals.

Mitchell arrives at McDonald’s from Ogilvy & Mather, where he has spent the past sixteen years. Most recently, Mitchell served as worldwide head of planning at the agency in a role he has held since February of 2008. While with Ogilvy & Mather, he has worked with brands including  IBM, Coca-Cola, BlackRock and Cisco. Mitchell is also a board member of the Advertising Educational Foundation and the Advertising Research Foundation, as well as a Fellow of the Partnership for New York City.

“Colin is widely respected as one of the brightest and most talented planners in the advertising industry and we are delighted to welcome him to McDonald’s at such an exciting and important time,” Lagnado said in a statement. “His invaluable experience working with major global companies and his passion for brand vision and strategy will have a lasting impact in our business.”

Ogilvy Veterans Launch ‘Something Different’ in Brooklyn

Former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell launched Something Different, a creative marketing boutique in Brooklyn that “will leverage a lean and flexible business structure to provide brands with the thing that agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.”

The pair plan to avoid overstaffing and attendant layers of bureaucracy with an agency model that assembles creative, production and planning teams on an assignment basis to work directly and intimately with clients. In that respect it somewhat resembles recent project-based entities like San Francisco’s Partners in Crime while maintaining the same sort of small permanent staff as Erich & Kallman and Joan, the new shop launched by Jamie Robinson and Lisa Clunie

“We’ll bring in the right people at the right time,” Henvey explained. “If we need a planner, we’ll pull in a great planner. If we need a designer, we’ll hire a designer who has the right head for what the project needs.”

Before launching Something Else, Henvey spent around eight years as an executive creative director with Ogilvy & Mather, working with clients such as  Time Warner Cable, Kraft, NASCAR and Citizens Bank. He previously served as an ECD with mcgarrybowen and a GCD at Y&R after nine years in BBDO’s creative department.

McConnell joined Ogilvy & Mather in 2001 and served in a variety of executive producer and senior partner positions, most recently as senior partner/executive producer for North America. She also held the partner/executive producer title at JWT New York and worked as an executive producer at BBDO.

“Clients are looking for a different way to get things done, that’s why there are a billion new places popping up, trying to figure out the best way to do it. We figured a billion and one might be the magic number,” Henvey said. “The process of making things today can be tedious. Our plan is to make it smoother, more efficient and more fun.”

“Clients want to sit across the table from people they like and feel comfortable collaborating with,” added McConnell. “They want to work with people who allow them to have a voice in their advertising and branding, and who respect their voice.”

Marks & Spencer Launches Closed WPP Review

Everything’s coming up WPP for British retail giant Marks & Spencer, which just launched a closed creative review involving only the Sorrell holding company’s shops.

16-year incumbent RKCR/Y&R will defend against fellow WPP agencies J. Walter Thompson, Ogilvy & Mather, Grey London, CHI & Partners and VCCP in the review, which will take place over the summer.

“Together with M&S we have redefined retail advertising, invented food porn and welcomed a host of leading ladies from Twiggy to Rita Ora,” RKCR/Y&R CEO Jon Sharpe said in a statement. “Our campaigns have instilled M&S’s core principles of quality, service and value whilst cementing its position as a stylish and iconic national treasure. We have enjoyed consistent recognition and reward for both creativity and effectiveness of our creative output and we look forward to meeting the challenge of this pitch with the dedication, passion and enthusiasm we greet every brief from M&S.”

The agency’s recent work for Marks & Spencer includes last year’s food porn holiday effort “Adventures in Surprises” and last September’s 40-second spot promoting the brand’s fashion offerings.

Since taking over as CEO last last year, Sharpe has helped lead RKCR/Y&R to three consecutive successful pitches, including defending the agency’s BBC account.

Why do clients do this, again?

Social Ranking Site Creates a New Battleground for Agency Egos

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of their social audiences.

Created and maintained by Pivotstack, a tech company that creates software specifically for marketing agencies, the “Top 50 Ad Agencies” list takes into account the number of likes and followers an agency has on Facebook, Twitter and LinkedIn, as well as the traffic to an agency’s website, as ranked by analytics firm Alexa.

The leaderboard, so far, is a bit of a surprise.

Design consulting group Ideo is at No. 2, with Wieden + Kennedy taking the bronze. The first historically pure-play digital shop on the list is Razorfish, clocking in at sixth.

The list also includes media planning and buying agencies like Mindshare, along with public relations shops like Edelman. There’s even a holding company: MDC Partners.

The first 100 agencies were drawn from other lists of top shops and the personal knowledge of Pivotstack staff, although the site includes a callout inviting agencies to contact Pivotstack to be added.

Some digital brand names, like AKQA and Huge, are notably absent from the list. But the current version is just a first draft that “might not have hit some of the bigger ones,” Michael Koehler, director of sales and marketing at Pivotstack, tells AdFreak. “It’s nothing personal against them, and they’ll probably be added in the next few months.”

The social media numbers for each agency are currently entered manually, but Pivotstack also hopes to automate the update process in coming months. (For example, Ogilvy’s Facebook score on the list is currently only 205,000, whereas its Facebook page has grown to 215,000 likes).

The website bills the list as a “fun project” aimed at measuring how well an agency is doing at managing its online presence, hinting how that might speak to their ability to manage a client’s. It’s also—perhaps moreso—a clever way for the company to draw attention to itself among its target customers. (It rarely hurts to appeal to vanity or envy in the advertising business).

What about the age-old “cobbler’s shoes” argument that agencies might be neglecting their own presences in favor of servicing their clients? Koehler says an agency’s online presence is “just a reflection of how well a shop is run” and demonstrates one facet of their abilities. “By no means,” he says, “is this supposed to be the definitive list of best agencies in the world.”

Via Design Taxi.

 



Expedia Says Travel Makes You So Interesting, You'll Ruin the Lives of Professional Entertainers

Expedia travels into amusing territory with three new commercials from Ogilvy & Mather in London. In each spot, achingly average people become intensely interesting to friends and co-workers after taking trips booked through the client’s website and mobile app.

In fact, they become so darn fascinating—sharing silly holiday snaps and gushing about their experiences—that a magician who saws himself in half, a stuntman riding fiery explosions and an acrobatic horse whisperer can’t compete in the battle for attention.

The ads are the latest from Expedia’s pan-European “Travel Yourself Interesting” campaign, which won a Creative Effectiveness Lion last month at Cannes. Gerry Human, chief creative officer at the agency, says the goal is to “steer away from travel marketing clichés.”

Indeed, the work achieves that objective in entertaining fashion with its tongue-in-cheek appeal to our ingrained vanity and sloth. Who wouldn’t want to earn praise just for taking a vacation? Making talented folks who worked hard to master their craft look like dull dweebs is the cherry on top. (Stupid magician—make yourself disappear!)

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CREDITS
Client: Expedia
Senior Marketing Director: Andrew Warner
Agency: Ogilvy & Mather London
Copywriters: Simon Lotze, Jon Morgan
Art Directors: Miguel Nunes, Mike Watson
Executive Creative Director: Gerry Human
Planner: Mattijs Devroedt
Account Leads/Directors: Mark Lainas, Larry Ball-Piatti
Account Managers: Briony Gittins, Joseph Grigg, Anastasia Selezneva
Media Agency: PHD
Production company: TV – Moxie Productions; Online film – Disqo
Music: Track – “Travel Yourself Interesting”; Siren Music – Stuart Hancock
Exposure: TV, online, radio



Ogilvy MD Matt Dowshen Joins Partners + Napier

Agency veteran and Ogilvy & Mather Managing Director Matt Dowshen “was recently wooed away from big agency life” by Partners + Napier, an independent shop that sold to Project: WorldWide in 2011 and hired him as MD to manage its growing New York office.

Dowshen joined Ogilvy in 2009 after leaving Deutsch NY, where he managed IKEA and Novartis. Before joining that shop, he held positions at JWT overseas in Bangkok and Sao Paulo.

The move will reunite Dowshen with Jason Marks, who worked with him at Ogilvy, handling clients like Kraft and Philips Norelco, for more than two years before leaving to join P+N in early 2013.

The agency’s New York office opened in 2012 and handles clients like Lufthansa Airlines; Dowshen calls the opportunity to work with longtime colleagues at an independent agency “something I’m thrilled to dive into.”

CEO Sharon Napier, who worked with Dowshen at Deutsch, writes:
“I’ve known Matt for a long time…I knew he would be the right entrepreneurial leader to help us achieve our vision for New York.

I know our clients will find immense value in his leadership.”

New Career Opportunities Daily: The best jobs in media.

Ogilvy Wins Nationwide As ‘On Your Side’ Turns 50

Nationwide is back on Ogilvy’s side, signing the agency’s New York office as creative AOR for its coming campaign.

This move comes as the brand’s defining tagline, itself an Ogilvy & Mather creation, turns 50; it also follows the signing of a multi-year marketing deal with Denver Broncos quarterback Peyton Manning.

Expect the subsequent campaign, which will debut alongside the 2014 NFL season in September, to focus heavily on the pigskin sector with TV, print, digital and out of home. The press release notes that it will “aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans” while Nationwide CMO Matt Jauchius says, “we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”

Nationwide’s relationships with McKinney, McCann and Moxie will not be affected.

No word on whether said campaign will help Manning forget a certain night in February.

New Career Opportunities Daily: The best jobs in media.

ECD Keith Anderson Joins Ogilvy from AMV BBDO

In news we missed last week, Ogilvy & Mather signed creative veteran Keith Anderson as ECD/Head of Art in its New York office.

Anderson brings a particularly extensive resume to his new role: he previously led creative for BlackBerry at AMV BBDO. Prior to his stint at that shop, Anderson spent nearly two full decades at Goodby, Silverstein & Partners, rising to the level of associate partner/director of design and–according to the press release–playing a crucial role in the agency’s transition into the digital age.

Following his New York move, Anderson will handle IBM, BlackRock and new business while reporting to Ogilvy North America CCO Steve Simpson.

New Career Opportunities Daily: The best jobs in media.

Ogilvy Appoints New ED of Content Production

Jenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

New Career Opportunities Daily: The best jobs in media.

Wongdoody Re-Signs Dennis Lee as ACD

The Los Angeles offices of Wongdoody have expanded by one.

Today the Seattle/L.A. agency announced the hiring of Dennis Lee as associate creative director.

Lee won’t be a completely new presence in the office, though: he previously served a six-year stint at the agency before working as ACD at Ogilvy & Mather Los Angeles. His career also includes roles in the art departments of Ogilvy New York and Young & Rubicam.

He will work closely with ECD and fellow Art Center College of Design alumni Pam Fujimoto on accounts including Scion, VIZIO and Epson.

Most importantly, he will “get to wear shorts and basketball shoes everyday”. Priorities.

New Career Opportunities Daily: The best jobs in media.

Adot Against Wars Campaign

L’agence Ogilvy & Mather, basée au Japon, a fait la nouvelle campagne print de ADOT qui se bat contre les conflits entre l’Ukraine et la Russie. Sous forme de diptyques percutants, des objets violents à gauche sont prolongés par des moyens d’expressions à gauche. A découvrir dans la suite.

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Advertising: Masters Spots Will Tell IBM’s Story in a New Way

The company is teeing up about 50 commercials that will run just once during the tournament, aimed primarily at so-called C-suite executives.