Hasta La Creative!

The issue over who may use the Borghese history, at least for marketing purposes, is at the center of one of the most contentious lawsuits facing trial in New York courts this summer.

Looking beyond the lockout that canceled 510 games this season, a new ad recalls the competitive history that has attracted fans to the game.

Random House is expanding its target audience beyond automobile commuters by looking at hobbies people could pursue while listening.

A unit called TMI, as in “Too Much Information,” will offer services including research, strategy related to mobile devices and text messaging, social media and Web site production.

The two independent agencies want to expand to handle larger accounts and compete better.

In “The Internship,” a comedy movie starring Vince Vaughn and Owen Wilson as Google interns, Google’s products and perks make cameo appearances and some lines sound as if they were written by the marketing department.

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.

Companies like Procter & Gamble are promoting their value by introducing less expensive alternatives to their premium products to court cost-conscious shoppers.

Jockey, a major American manufacturer, has devised a new way to measure bra sizes to address a lament as old as the bra itself: many don’t fit.

Cans of Coors Light made to commemorate the 2013 Puerto Rican Day parade were criticized and the beer’s parent company said the cans would no longer be produced.