Jul
24
Advertising: Online, a Cereal Maker Takes an Inclusive Approach
Posted in: UncategorizedGeneral Mills created a cereal lovers group on Facebook that welcomes mentions and even recipes made with cereals made by its competitors.
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May
31
Vitriol Online for Cheerios Ad With Interracial Family
Posted in: UncategorizedWhile the response to the ad has been overwhelmingly positive, there have been enough racist comments for General Mills to suspend commenting on YouTube.
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May
28
Campaign Spotlight: Grape-Nuts Wants You to Climb Every Mountain
Posted in: UncategorizedThe natural cereal, sold by Post Foods, has been around since 1897, and is introducing a line extension to appeal to more contemporary tastes.
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