Advertising: To Put Puerto Rico Onscreen, the Right Brands

The film “200 Cartas” (“200 Letters”) was financed in part through a careful collection of brand partnerships that will continue during its publicity campaign.

    

Beer Can Timed to Parade Has Shortened Shelf Life

Cans of Coors Light made to commemorate the 2013 Puerto Rican Day parade were criticized and the beer’s parent company said the cans would no longer be produced.