May
05
Advertising: Push to Put Brands in Video Content
Posted in: UncategorizedThe move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Apr
02
Advertising: A Home Fixup Campaign for the Web
Posted in: UncategorizedIkea sent five employees on a home renovation tour, which they are filming for the Web.
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Mar
25
Advertising: Commercials to Go Live With Show Cast Members
Posted in: UncategorizedTV Land, a Viacom cable channel, will have live ads with the characters from two series, “Hot in Cleveland” and “The Soul Man,” during special live broadcasts of the shows.
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Feb
03
Commercials Go Warm and Fuzzy
Posted in: UncategorizedAdvertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.
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Jan
30
Super Bowl Will Again Be a Showcase for Automakers
Posted in: UncategorizedChevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
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Jan
26
Advertising: With Previews, Super Bowl Advertisers Borrow From Hollywood
Posted in: UncategorizedChatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
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Jan
08
Advertising: New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience
Posted in: UncategorizedThe JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
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Sep
18
Live Commercials Coming to ‘Late Night’
Posted in: UncategorizedThe advertisements for Lexus will run during Jimmy Fallon’s taped talk show. A comedy troupe will come up with the commercials based on audience suggestions.
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Aug
28
Advertising: In Fantasy and Reality, It’s a Frenzy for Football
Posted in: UncategorizedFootball has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
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Aug
08
Eli the Rapper Gets a Thumbs Up From Some Big Critics
Posted in: UncategorizedEli Manning’s rapping ability in a DirectTV video that went viral was the topic of conversation at Giants training camp.
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May
30
Advertising: Back-to-School Shopping Campaigns, Already?
Posted in: UncategorizedThe tenuous state of the economy is a major reason for the earlier arrival of back-to-school shopping campaigns.
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Mar
29
Media Decoder Blog: The Breakfast Meeting: Awkwardness at NBC, and Barbara Walters’ Retirement
Posted in: UncategorizedNBC has yet to learn how to handle successions gracefully, Barbara Walters will retire in 2014, and Christopher Cuomo and Kate Bolduan will host a new CNN morning show.
Mar
29
Advertising: Automotive Industry Ad Campaign Focuses on Young Drivers
Posted in: UncategorizedMadison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
Feb
27
Advertising: A Channel Reflects the Reshaping of TV Demographics
Posted in: UncategorizedBounce TV is aiming to reach African-American viewers through broadcast television, not cable.
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