The JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.
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The greater reliance on English-language news reflects the growing proportion of the 52 million Hispanics who were born or raised in the United States.
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A Spanish-language version of “Rape in the Fields,” about sexual assault of migrant farm and packing plant workers, will be shown on Univision.
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Major announcements from Fox Hispanic Media executives kicked off Wednesday’s upfront presentations.
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Univision and many other television networks and channels aimed at Hispanics made their presentations to advertisers for the coming fall season.
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CBS Interactive and Univision Communications are among the companies seeking advertising dollars from Madison Avenue.
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