Hasta La Creative!

The pop star bypassed the standard practice of relentless promotion when she released her album last week, and the impressive response may have blazed a new trail for the music industry.

The New York-based company Contently has developed a roster of writers and journalists for hire and a software application that helps companies tell their own stories.

CVS heard complaints about coupons creating cash register receipts that spanned five or six feet and has gone online with its offers.

A string of drug-related deaths at big music festivals has highlighted the risks not only to fans, but to the businesses looking to profit from the craze.

A campaign does double duty by promoting the Redbury, a boutique hotel in Los Angeles, and the Rubens, an Australian rock band.

After 12 years, American Express is stepping back as the presenting sponsor of the festival in Lower Manhattan.

The merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.

The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.

Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.

Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.