Recent embarrassments involving rappers and their product endorsements highlight the conflicting values and public images of hip-hop artists and mainstream corporations.
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How Mountain Dew backed away from Lil Wayne’s “offensive” reference to Emmett Till.
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Major media companies, including Condé Nast, Yahoo and Hulu, are promoting online video programming on a large scale, but it is not clear whether advertising dollars will follow.
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The General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.
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PepsiCo and Complex Media are collaborating to produce a Web site that will focus on subjects like fashion, music and sports for a young male audience.
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Several antismoking groups and branding and production companies have teamed up on a television commercial to fight the toxic pollution caused by discarded cigarette butts.
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American Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.
As Spaniards deal with the lingering economic crisis, a new movement hopes to lift the nation with a focus on silver linings.
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