SeaWorld Entertainment began an aggressive public pushback against the new documentary “Blackfish,” which makes the case that orca whales in captivity suffer physical and mental distress.
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The cover image has drawn criticism that it glamorizes the surviving suspect in the Boston Marathon bombings, Dzhokhar Tsarnaev.
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Movies based on real-life dramas are filling up the latter part of the Hollywood release schedule, connecting with audiences wired into news events.
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Above the Influence lost millions of dollars in appropriations, but executives of the partnership at Drugfree.org have decided to try to keep the campaign going.
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The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.
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“Runnovation,” a campaign by New Balance, promotes running as a group endeavor and part of a training regimen.
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Social media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.
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After ads that drew criticism for promoting pet conservative causes, Fwd.us is trying to turn around its image as it prepares for the fight for immigration overhaul in the House.
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A live stream on YouTube provided by the nonprofit news organization The Texas Tribune went viral and gave the Texas state senator Wendy Davis a national platform.
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Mars will begin using advertising and social media this week to promote Snickers Bites, the first new Snickers product since 2011.
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Fans had made a to-be-published book by Paula Deen a top seller on Amazon, but the publisher, Random House, joined the list of business partners that have cut ties to the embattled chef.
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The company said it would remove advertising from pages with content that might be offensive or controversial.
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Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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Nik Wallenda’s 23-minute walk drew more viewers to Discovery than anything else on television on Sunday night.
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Publishers of prominent publications have embraced the concept of publishing multiple covers in a single month, hoping to lure more readers and advertisers.
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Starting Tuesday, Mr. Smiley will anchor a weekday show on BlogTalkRadio and produce programs from other contributors under the Tavis Smiley Network.
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The strong reaction to Paula Deen’s use of a racial slur reflects a simple truth: race remains one of the most difficult conversations to have in America.
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Tying an executive’s personality to his or her business can be highly successful until the executive ages, leaves, dies or gets into trouble.
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The network announced Friday that it would not renew Ms. Deen’s contract at the end of June, after she apologized for using racist language.
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How the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry.
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