Advertising: Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers

Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.

    

Campaign Spotlight: For Olivari Olive Oil, a Campaign About ‘Little Things’

A brand of one of the world’s largest olive oil producers has embarked on a social media campaign to increase its name in the American market.

    

On TV and the Lecture Circuit, Bill Nye Aims to Change the World

William Sanford Nye, better known as Bill Nye the Science Guy, has gone from TV host to fierce defender of scientific issues that have been polemicized for religious, political and even economic reasons.

    

LinkedIn Builds Its Publishing Presence

LinkedIn’s Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the site, its chief executive said.

    

Advertising: In Short Season, N.H.L. Ad Celebrates the Emotional

Looking beyond the lockout that canceled 510 games this season, a new ad recalls the competitive history that has attracted fans to the game.

    

‘Arrested Development’ and Game of Thrones,’ the Fans’ Cut

New viewing technologies have allowed fans of television series like “Arrested Development” and “Game of Thrones” to completely revise the sequence of scenes and then repost the series online.

    

Facebook Says It Will Simplify Options for Advertisers

The social network said it would overhaul the way it sells ads, and eliminate about half of the existing styles, to simplify the process for marketers.

    

N.S.A. Said to Gather Users’ Online Data

A National Security Agency program took e-mails and other information from companies that included Google, Apple and Facebook, according to documents that emerged on Thursday. A government official said the program targeted only foreigners abroad.

    

Turks Angry Over Dearth of Protest Coverage by Established Media

As protesters took to the streets across the nation, Turkish TV channels stuck to scheduled programming, and people turned to social media to find out what was going on.

    

On Newsstands, Allure of the Film Actress Fades

Film stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians.

    

Bloomberg Begins Fund to Invest in Start-Ups

Bloomberg Beta is the first time that Bloomberg L.P. will reap profits from investments in some of the technology companies that its news operation covers.

    

As Vandals Take to National Parks, Some Point to Social Media

Park personnel say there is reason to believe that a spike in vandalism and graffiti that has found its way into the wilderness coincides with the rise of social media.

    

Advertising on Social Media Bumps Up Against Free Speech

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.

    

Jordan Blocks Local Access to 300 News Web Sites

The sites were blocked inside the country under a law that was enacted in September as opposition to King Abdullah II grew more outspoken.

    

Campaign Spotlight: Bringing New York City Dance Into the Limelight

A new campaign from Dance/NYC, a nonprofit organization, centers on support of dance as an art form.

    

Chasing the Storm, but Hoping Not to Catch It

Interest in storm chasing has surged, with amateurs now jockeying with seasoned professionals. The risks of the hobby were apparent Sunday when relatives confirmed the death of a veteran chaser.

    

Vitriol Online for Cheerios Ad With Interracial Family

While the response to the ad has been overwhelmingly positive, there have been enough racist comments for General Mills to suspend commenting on YouTube.

    

Facebook Says It Failed to Bar Posts With Hate Speech

Facing pressure from women’s groups and its own advertisers, the site said it would overhaul its process for monitoring offensive content.

    

Campaign Spotlight: Grape-Nuts Wants You to Climb Every Mountain

The natural cereal, sold by Post Foods, has been around since 1897, and is introducing a line extension to appeal to more contemporary tastes.

    

At School Papers, the Ink Is Drying Up

Fewer resources, lack of interest and the Internet have led to fewer high school newspapers in the city’s public schools.