Rolling Stone Wants the Whole World to Think, and Dress, Just Like Steve Jobs

In this amusing 90-second spot for Rolling Stone, men and women of all sorts dress up like Apple’s late co-founder Steve Jobs. They don wire-rim specs, black turtlenecks and blue jeans as they question aspects of their lives, large and small, ranging from health regimens and toupees to technology’s impact on the future.

The patently absurd sight of a geeky Steve army marching down the street is like an image plucked from Bill Gates’ darkest dreams. (Heck, it’s enough to give anyone nightmares!)

Produced in English and Spanish by The Community, the ad targets young adults in Argentina, encouraging them to “Question Everything” and find ways of improving their situations. It closes by showing a 2011 Rolling Stone cover: “The Steve Jobs Nobody Knew.”

The visuals here are pretty memorable, but the concept feels like a stretch, and doesn’t tie back to the magazine as well as it should. (The Community’s recent Corona spot, with winter narrating mournful letters to summer, is equally offbeat but more on brand.)

Mostly, “The Steves” reinforces Jobs’ standing as an icon of the highest magnitude. Ironically, that’s a distinction Rolling Stone itself once enjoyed, and the magazine’s effort to piggyback on the tech pioneer’s lasting relevance speaks volumes about our changing cultural landscape.

CREDITS
Client: Rolling Stone
Agency: The Community
Chief Creative Officer: Joaquin Molla / Jose Molla
Executive Creative Officer: Ramiro Raposo, Fernando Sosa
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Group Account Director: Sebastian Diaz
Executive Account: Lucas Saez
Audiovisual Producer: Matias Castro
Responsible for the Client: Branowski Bárbara, Paula Rottenbücher
Production Company: Barry Company
Director: Mariana Youssef
Director of Photography: Adolpho Veloso
Director 1st Assistant: Elton Takii
Art Director: Guilherme Marini
Production Director: Tadeu Piantino
Wardrobe: Heloisa Cobra
Account Manager: Juliana Martellotta
Executive Producer: Krysse Mello
Editor: Alexandre Boechat / Rodolpho Ponzio
Postproduction: Fulano Filmes
Postproduction Coordinator: Karina Vallesi
Postproduction Supervisor: Ale Cois
Postproduction Supervisor Assistant: Sabrina Comar
Sound: Animal
Music Production: André Caccia Bava



Oops? Rolling Stone Has John Hancock Sign the Constitution on Julia Louis-Dreyfus Cover

If you've seen Rolling Stone's latest cover featuring Julia Louis-Dreyfus of Veep fame, your initial thoughts were probably along the lines of "Elaine from Seinfeld is naked!" or perhaps "JLD looks damn good for 53!" or maybe even "I want a tattoo of the U.S. Constitution on my back, too!"

But if you paid attention in history class (nerd alert), you'll notice something else: The big ol' "John Hancock" tattooed just north of Louis-Dreyfus' derriere is a mistake. Hancock signed the Declaration of Independence, not the Constitution.

Always quick to ruin everything, the Twittersphere wasted no time in pointing this out.

Louis-Dreyfus also addressed the gaffe in her own Twitter account, putting the blame on her Veep character Selina Meyers' generally incompetent communications director, Mike.

A source at Rolling Stone, however, said the John Hancock signature was deliberate and was meant to be "in the spirit" of Veep's farcical tone. "The Declaration of Independence is on the other side, but we couldn't fit all the signatures on there," the source said.

UPDATE: A day later, Louis-Dreyfux continues to have fun with it:




Journalist Receives Big Advance for Jann Wenner Biography

Joe Hagan, a contributing editor for New York magazine, will have access to the Rolling Stone publisher’s archives to research and write the book.

    



A “música” eletrônica, segundo um roqueiro

Nunca entendi o fascínio – e gosto – de algumas pessoas por aquele barulho insuportável que chamam de “música” eletrônica. Música? Não, sinto muito, não é.  Daí que hoje o Ads of the World publicou um incrível filme que a DLV BBDO de Milão fez para a revista Rolling Stone, com um texto que define exatamente o que muitos roqueiros pensam sobre o assunto e, de quebra, trouxe uma excelente direção de arte.

“DJs… Criminosos com licença para disparar merda em nossos ouvidos”

Eu poderia escrever um texto gigante sobre este comercial, mas não vou. Cada um que tire suas próprias conclusões.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Behind Rolling Stone’s Cover, a Story Worth Reading

Putting a self-taken picture of Dzhokhar Tsarnaev on its cover was a clinical act of journalism, but the magazine misgauged how it would be perceived.

    

Graphic Photos of Tsarnaev Capture Released

A Massachusetts State Police sergeant released images from the capture of the Boston Marathon bombing suspect, Dzhokhar Tsarnaev.

    

CVS and Walgreens Ban an Issue of Rolling Stone

The cover image has drawn criticism that it glamorizes the surviving suspect in the Boston Marathon bombings, Dzhokhar Tsarnaev.

    

Michael Hastings, 33, Winner of Polk Award, Dies

Mr. Hastings, an intrepid war zone reporter in Afghanistan and Iraq, won a Polk Award in 2010 for his Rolling Stone magazine cover story, “The Runaway General.”

    

Rolling Stone Guide: Steve

Rolling Stone Guide: Steve

Now Steve can be more Steve and less the guy who overloaded the server with porn.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: Rachel

Rolling Stone Guide: Rachel

Now Rachel can be more Rachel and less the girl who has the office divided on whether or not she’s had plastic surgery.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: Adam

Rolling Stone Guide: Adam

Now Adam can be more Adam and less the guy who got drunk at the office party and flirted with Berta from Human Resources.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp

Rolling Stone Guide: George

Rolling Stone Guide: George

Now George can be more George and less the guy who knows how to fix the printer.
Spend more of your life living. Go out.

Advertising Agency: la comunidad, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Mollá, José Mollá
General Manager: Fernando Sarni
Copywriter: Santiago Luna Lupo
Art Director: Leandro Mosca
Agency Producer: Marcelo Fernandez
Account Supervisor: Verónica Matile
Account Executive: Lucia Villamil
Account Assistant: Julieta Real
D.O.P.: Daniel Ackerman
Technical Artist: Leandro Sivori
Retoucher: Hernan Sanchez / Gryp