May
26
‘Fast & Furious 6’ Opens as Huge Hit
Posted in: Uncategorized“Fast & Furious 6”’ easily beat out its direct opening-weekend competition, “The Hangover Part III,” to make a well attended Memorial Day weekend.
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May
22
Advertising: Army Tries a Reality Style for Recruitment
Posted in: UncategorizedThe Army is trying to produce commercials styled like a television reality series because younger people increasingly ignore traditional forms of advertising.
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May
22
Xbox One Enters Changed Gaming Landscape
Posted in: UncategorizedMicrosoft’s new game console also serves as a home entertainment hub, a response to the rising popularity of mobile devices for playing games.
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May
21
Bits Blog: Tumblr Founder Says Site to Stay ‘Independent’
Posted in: UncategorizedA day after Yahoo’s board approved a deal to acquire Tumblr, Marissa Mayer, Yahoo’s chief, and David Karp, Tumblr’s founder, reassured users that Tumblr would operate as it did before.
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May
20
Yahoo to Move Into Old New York Times Headquarters
Posted in: UncategorizedThe company has signed a long-term lease to establish its New York headquarters in four floors at the former home of The New York Times on West 43rd Street.
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May
20
Campaign Spotlight: Balance Bar’s New Owner Starts a Brand Campaign
Posted in: UncategorizedA nutritional energy bar called Balance Bar begins a campaign to strengthen the brand name.
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May
18
At Sony, Investor’s Challenge Brings Unwanted Suspense
Posted in: UncategorizedAwash in hits, but not in profits, a proud Hollywood studio has suddenly found itself in the cross hairs of an activist investor who wants to spin it off from Sony.
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May
14
Media Decoder: Snooping and the News Media: It’s a 2-Way Street
Posted in: UncategorizedLines are being crossed in all directions, with the government seizing journalists’ phone records, and Bloomberg reporters monitoring the actions of their clients.
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May
11
Tesla’s Elon Musk Leaves Zuckerberg’s Fwd.us
Posted in: UncategorizedElon Musk of Tesla and David Sacks of Yammer have left Mark Zuckerberg’s Fwd.us, which faces criticism from environmentalists over its lobbying tactics.
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May
10
Creating an Ad Campaign for Oreos, as They Turn 101
Posted in: UncategorizedThe 100th birthday of the cookie led to a well-received yearlong advertising effort. The challenge is what to do next.
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May
09
Media Decoder: AT&T’s Ads With Cute Kids Are a Neat Fit for Mother’s Day
Posted in: UncategorizedThe company is building on those commercials by offering consumers the chance to send personalized video cards.
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May
09
Advertising: National Geographic Channel Shifts Its Programming to TV Series
Posted in: UncategorizedA campaign by National Geographic is intended to highlight the channel’s focus on showing more recurring series, rather than documentaries.
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May
06
Miss the Music of the Doors? There’s an iPad App for That
Posted in: UncategorizedThe 81-year-old founder of Elektra records is behind a new iPad app that explores the music and history of the Doors.
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May
06
Campaign Spotlight: Ads Proclaim, ‘Hail, Finlandia’
Posted in: UncategorizedFinlandia adopts a broad, tongue-in-cheek approach to selling cheese in a new campaign.
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May
06
Solving Equation of a Hit Film Script, With Data
Posted in: UncategorizedFor as much as $20,000, Worldwide Motion Picture Group compares the story structure and genre of a script with those of released movies, looking for clues to box-office success.
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May
06
The Media Equation: For Media Moguls, Paydays That Outstrip Other Fields
Posted in: UncategorizedLeaders in other industries may be well paid, but they earn far less than their media counterparts.
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May
05
Media Giants Chase Online Ads With Original Shows
Posted in: UncategorizedMajor media companies, including Condé Nast, Yahoo and Hulu, are promoting online video programming on a large scale, but it is not clear whether advertising dollars will follow.
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Apr
29
Social Media’s Effects On Markets Concern Regulators
Posted in: UncategorizedAfter a Twitter hoax caused the Dow to drop temporarily by 150 points, regulators are increasingly concerned about the combination of social media and high-frequency trading.
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Apr
24
Media Decoder: NBCUniversal Plans an ‘Upfront’ for Its Digital Properties
Posted in: UncategorizedThe decision to hold a stand-alone event reflected the company’s emphasis on interactive entertainment, including chats and playing along with a game show at home.
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Apr
22
Advertising: That Hawaiian Tropic Scent, No Bikini Required
Posted in: UncategorizedFor years, Hawaiian Tropic was known for its swimwear pageant, but its new marketing campaign promotes a contest of a different sort.
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