Hasta La Creative!

Now in its 13th year, the WARC’s “Marketer’s Toolkit 2024” offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get […]

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At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. Google is collaborating with GenAI platform Typeface and customer data platform GrowthLoop to introduce the GenAI Marketing Solution…

Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that’s something. It doesn’t mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do […]

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One thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it’s high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors. Enter account-based marketing (ABM), a strategy that go-to-market…

Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]

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As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the…

Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…

With a career spanning over three decades, a quick glance at Colman Domingo’s r?sum? reveals he’s pretty much done it all: plays, musicals, television, movies, talk shows, playwriting, and directing. In one of his more recent projects, Domingo partnered with AMC Networks to launch Bottomless Brunch at Colman’s. What started off as a branded content…

To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…

Lightbeam.TV, a video publisher, is creating a TV channel funded by branded content, rather than 30 and 60-second spot commercials. The startup currently exists on social channels like Instagram and TikTok and is set to debut as a connected TV publisher in 2023, according to CEO and co-founder Stephanie Sharis. As a TV channel, it…