Jan 19

Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out 

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Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually. According to December data by…

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