Boots on the Ground: Timberland To Help Plant 50 Million Trees

Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: “When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying.” White adds, “When it comes to advertising, don’t start with your why, start with theirs.” […]

The post Boots on the Ground: Timberland To Help Plant 50 Million Trees appeared first on Adpulp.

How Do You See Her? When Do You See Her? Where Do You See Her?

Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]

The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.

Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support

It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]

The post Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support appeared first on Adpulp.

San Francisco CEOs Against The World

Salesforce is on a mission, and on a roll. The company occupies the tallest skyscraper in San Francisco, is working to end homelessness in the city, and now multi-billion dollar software company is refusing to provide its product to companies who sell high-powered assault weapons. Righteousness is in. And what the federal government refuses to […]

The post San Francisco CEOs Against The World appeared first on Adpulp.

Canvas Shoes Are A Canvas for Creative Expression

I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […]

The post Canvas Shoes Are A Canvas for Creative Expression appeared first on Adpulp.

Creative Director Jennie Moore Is Experienced In Seattle

No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]

The post Creative Director Jennie Moore Is Experienced In Seattle appeared first on Adpulp.

Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur

Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […]

The post Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur appeared first on Adpulp.

Kraft Foods Comes Through In the Clutch

A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]

The post Kraft Foods Comes Through In the Clutch appeared first on Adpulp.

Herb Kelleher Passionately Pursued His Company’s Purpose

Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]

The post Herb Kelleher Passionately Pursued His Company’s Purpose appeared first on Adpulp.

When Activated, Hate Becomes Crime

Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […]

The post When Activated, Hate Becomes Crime appeared first on Adpulp.

Cannapreneurial Activity Is At All Time High

So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical […]

The post Cannapreneurial Activity Is At All Time High appeared first on Adpulp.

Visit Your Bank Branch? You’ve Got To Be Kidding

Did you know that 68% of people say they’d rather talk about their weight than their money? VC-backed Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. Someone’s ready to talk! Emily […]

The post Visit Your Bank Branch? You’ve Got To Be Kidding appeared first on Adpulp.

With A Little Help from Made, TaxAct Targets Today’s Workers

How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […]

The post With A Little Help from Made, TaxAct Targets Today’s Workers appeared first on Adpulp.

Is Advertising Radical Enough? Weigel Weighs In

“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]

The post Is Advertising Radical Enough? Weigel Weighs In appeared first on Adpulp.

New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]

The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.

Dear Bad Men of Advertising, Your Reign Is Over

Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […]

The post Dear Bad Men of Advertising, Your Reign Is Over appeared first on Adpulp.

There’s Just So Much Digital Smoke Being Blown Up Our Asses

If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […]

The post There’s Just So Much Digital Smoke Being Blown Up Our Asses appeared first on Adpulp.

The Avalon Ballroom Is Argonaut’s Launchpad To New Space

“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […]

The post The Avalon Ballroom Is Argonaut’s Launchpad To New Space appeared first on Adpulp.

Lead Prospects To The Funnel of Love

What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […]

The post Lead Prospects To The Funnel of Love appeared first on AdPulp.

Billboard Disrupted

When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]

The post Billboard Disrupted appeared first on AdPulp.