Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
FNC recorded 1.2 billion video views on YouTube during Q1 2025.
A recent New York Times article reveals how anchors are pivoting to Substack after departing cable news.
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s unique data insights in a privacy-focused way to simplify the process for advertisers…
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups–Sakura Research,…
Nearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some…
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…
For those who haven’t kept up with technology and still think the earth is flat, artificial intelligence defines itself as “the ability of machines to exhibit intelligence, especially computer systems. AI can automate tasks, analyze data, and make decisions.” In November, Scripps named several newsers to head up a company AI team in an effort…
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and…
Joining the Early Shift: Ali Vital will anchor MSNBC’s early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe’s 9 a.m. broadcast in an expanded role as a co-host. Vital joined NBC News in 2012 and has been a Capitol Hill correspondent prior to this…
How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]
The post How About We Strengthen the FTC’s Negative Option Rule? appeared first on Adpulp.
How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]
The post How About We Strengthen the FTC’s Negative Option Rule? appeared first on Adpulp.
Frequent visitors to CNN’s website will be greeted with a different kind of headline today–one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros. Discovery-owned news network is introducing a $3.99/month digital paywall for U.S. users to access its content. The network has been teasing this option for…
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]
The post When Content Degrades and Distracts, Advertising Suffers Too appeared first on Adpulp.
Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here’s a short […]
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Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,…
There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […]
The post Adpulp Likes “Domino’s Emergency Pizza” appeared first on Adpulp.
It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]
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A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that’s very old and decisively not symbolic of a new privacy-conscious…
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […]
The post Tweet, Tweet: Twitter Is Failing Harder Every Single Day appeared first on Adpulp.
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