Go Ahead, Rip the Bandages Off Your Digital Daydreams

It’s #FlashbackFriday. Let’s return in time to August 31, 1997. On this day, Tom Peters’ article, “The Brand Called You” was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let’s have a look: …You’re not defined by your job title and […]

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Are You A Counselor to Brands? Or A Circus Freak Out On Loan?

Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency […]

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Redirection Is The New Black

Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also […]

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Common Problems Call for Comprehensive Solutions

Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […]

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Bud Light Introduces A New Generation To A Classic Strain of Comedy

Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]

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When Mary Meeker Speaks, Astute Marketers Listen

Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […]

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Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]

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Accenture Fumbles Ball, Loses Game; Hertz Is Pissed

Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client’s claims. Accenture has also filed a motion to dismiss Hertz’s claim under the Florida Deceptive and Unfair Trade Practices […]

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Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy

Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]

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All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]

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Relax, With WordPress You Can Do Anything

WordPress is the world’s most dominant content management system. According to W3techs, WordPress has 58.55% of the CMS market share — more than all other systems (eg, Drupal, Joomla) combined. Did you know that some of the most successful companies in the world prefer WordPress as their CMS, including TED, NBC, CNN, TechCrunch, People magazine, the NFL, […]

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Meet Me In The Internal Creative Review

“Thinking a lot about less and less And forgetting the love we bring…” –Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it […]

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Are You Hooked On Your Own Pixel Dust? You’re Not Alone.

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]

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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company

Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]

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Digital Media Installation in Péronne, France Reveals the Brutal Truth of War

100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]

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What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]

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Oddly, Workplace Ghosting Is The Trend That Reveals

Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]

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What Marketers Can Learn from Hootsuite Academy

Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […]

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U.K. OOH Specialty Shop Talon Outdoor Lands in New York

Talon Outdoor, the specialty out-of-home agency that handles all of Omnicom Media Group’s displays in the U.K. for brands including McDonald’s and Google, is expanding to the U.S. with its first office in the country opening in New York today.

The agency promised, in an announcement today, to design and execute the same “data-driven, technology-led integrated outdoor campaigns” seen across the U.K. for brands in the U.S.

The New York office will be led by managing director Irina Zeltser, who worked on OOH at Project X previously, and supported by Talon founding partner James Copley. Ruth Schinn, a U.S. industry vet who has worked at Posterscope and Kinetic, was hired as a director.

“This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole,” Zeltser said in a statement. “We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”

According to a Talon spokesperson, Omnicom Media handed their entire out-of-home portfolio in the U.K. to the specialty agency in April 2013. That means Talon handles the outdoor work for all of the larger agency’s brands including McDonald’s, Sony Pictures and Google.

The spokesperson said that relationship does not extend to the U.S.

In the U.K., Talon is tied to a host of innovative out-of-home campaigns including one in November that saw digital billboards for McDonald’s change with traffic patterns. Talon and OMD handled the media buying for that campaign, which was created by Leo Burnett.

In March 2016, Talon also built a bar in London made almost entirely out of chocolate for global brewer Carlsberg. The pub was disguised as a billboard but opened up to a confectionary watering hole, earning it a spot on Adweek’s Ad of the Day list.

Talon’s U.S. division is a joint venture with Holt Media Companies, a firm that provides network, media buying and advisory services to brands. Holt is tasked with providing insight to Talon on the U.S. landscape. Alongside founding agency partner, Ptarmigan Media, Talon will also expand work with creative and tech shops Grand Visual and Blis, according to the agency’s statement.

A Talon spokesperson said they’re not ready to share information regarding their clients.

The Digital Divide In Adland Is Widening

How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […]

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