Hasta La Creative!

Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from Microsoft’s Xbox, Sony, the NBA, Aston Martin and Heineken with activations using the building’s programmable LED exterior that’s become a whole new attraction for local and…

Everyone has their winter holiday tentpole moments. For some, it’s seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. The lifespan of a TV spot is relatively short, around six to eight weeks, during its first run. But some campaigns are so effective at capturing…

The idea started with Duke the dog. The golden retriever is the pet of Jay Bush, brand ambassador for Bush’s Best, the well-known brand of baked beans. Duke is also the star of the brand’s TV spots, which usually feature the canine “talking” to his human about the Bush family’s secret recipe, which includes bacon…

For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. “Growing markets is the highest order ambition because it attracts more people into the market to serve them with more of the best-performing products,” said Pritchard, offering his periscope’s view…

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman’s Caf?, situated in the U.K. capital’s Archway area, was a testament to the vision of…

As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator’s 2023 Travel Trends, there was a 228% increase in cultural tourism compared to 2021. And that doesn’t always mean flying off to Paris, Rome or London. Travelers are increasingly getting their share of next-level…

Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those are just some of the big ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn’t have a compass for their own journeys. In a 1972 article called How to…

As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…

After years of CPMs rising while linear ratings declined, TV advertising was due for a course correction. That’s what happened during the 2023-2024 upfront season. This year’s upfront was already expected to be a buyer’s market, with advertisers holding back dollars due to an uncertain economy and the ongoing erosion of linear TV. However, the…

In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers in a new industry study. And yet over half say that the creative being produced is not entertaining enough to capture…