A Dim Economy Could Price Out Most Sustainable Shoppers

As inflation reshuffles budgets, the nice-to-haves tend to land on the chopping block. And for about a third of U.S. consumers, that includes the sustainable products that cost a little bit more, according to a report from market research company Savanta. The report, which surveyed more than 12,000 adults from the U.S., U.K. and Canada…

Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…

Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals

Following Elon Musk’s $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it’s not a unique issue to the bluebird app. Twitter’s emerging challengers also host fake accounts posing as global brands. As users consider life without Musk’s version of…

Condé Nast Unveils New Commercial Products for 2023 to Diversify Revenue

As businesses prepare for a new calendar year, Cond? Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. The offerings fall into two camps, according to Deborah Brett, global chief…

‘Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin…

These Brands Sold One Thing. Then They Changed Completely

A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is “undergoing a significant transformation,” and it only made…

How Clif Bar Shows Up Thoughtfully as a Sports Sponsor

There are a couple of ways to learn how to ride a half pipe or bowl when you’re new to skateboarding. You can start at the bottom, rolling from ramp to ramp as you build speed and eventually make your way up to the coping edge at the ramp’s summit. Or you can start at…

Facing an Economic Slowdown, Marketers Work to Make Sure Every Ad Dollar Counts

As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. “Brand owners are under pressure to find cost savings,” said Tom…

What the FTX Collapse and Crypto Crash Mean for Marketers

The cryptocurrency world has been thrown into disarray as FTX, one of the industry’s biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name….

First Winter World Cup Leaves Ad Industry Blowing Hot and Cold

While the temperature in Qatar, host of the 2022 FIFA Men’s World Cup, will fall between 73?F to 79?F, the marketing industry is facing a cold snap as advertisers tighten their belts. The World Cup kicks off Sunday, Nov. 20 and will continue during the Thanksgiving and early Christmas period, with the final falling on…

How 5 Agency CEOs Are Preparing for a Likely Recession

The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A’s invited Adweek to a lunch with CEOs across the industry landscape…

The Key Questions Marketers Have About Staying Safe in the Metaverse

As more brands enter the metaverse–a loosely defined term for immersive, virtual platforms–marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency…

Newsletters Are Booming. Can Their Ad Products Catch Up? 

Over the last decade, publishers’ drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. Now, even as publishers have begun to prioritize user…

Jennifer Sey: Get Comfortable With the Discomfort of ‘True Brand Purpose’

If you want a simple, unambiguous, right or wrong answer about “brand purpose” when reading about the views of Jennifer Sey, you might come away discomforted no matter how you view the issue. For Sey, being a lightning rod for thorny conversations is something of a hallmark. Her vocal stance against school closures related to…

How Just Eat Takeaway Plans to Take Over the Food Delivery Kitchen

“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the…

Laundry Pods and Sheets Are Exploding in Popularity. But Are They Safe?

Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…

What Makes for an Effective Modern Chief Strategy Officer

The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small…

It’s ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season

Wasn’t this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023…

In Pursuit of Reader Revenue, Publishers’ Rebrands Aid the Effort

Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media…

Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet

A post appears in your Instagram feed–seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol…