Hasta La Creative!

“Trust the Free Press. Not Pretty Words.” That’s the message from Reporters Without Borders Germany. To commemorate the group’s 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what’s at […]

The post The Loss of Freedom Is Never Obvious at First appeared first on Adpulp.

Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night’s Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best “commercial” of the evening was “I’m […]

The post You Don’t Watch The Oscars for the Commercials, But You Could appeared first on Adpulp.

A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. The spot contains no original thinking. It’s merely a clumsy recreation […]

The post 64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC appeared first on Adpulp.

Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]

The post Super Sweet Sounds of the ’70s Used to Sell More Stuff appeared first on Adpulp.

Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […]

The post Influential Voices in the Marketing and Advertising Industry Today appeared first on Adpulp.

More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations was appearing next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been […]

The post Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him appeared first on Adpulp.

Discriminating against people due to their age is a pox upon advertising and media houses. It’s bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is […]

The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.

 | SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.” Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. To make web3 accessible […]

The post Beauty Brand Dangles NFTs Like Newly Discovered Jewels appeared first on Adpulp.

Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark’s analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike […]

The post Virtual Private Networks Play Critical Role During Wartime appeared first on Adpulp.

Popular magazines are disappearing. Is it because they’re too expensive to produce and distribute? When compared to the digital models, of course, magazines are easily seen as costly media relics from another century. But the comparison of websites to print is not apples-to-apples. Not by a long stretch. You look through a magazine at your […]

The post Dotdash Meredith Stops the Presses, Opts for Digital-Only Product appeared first on Adpulp.