Taylor Swift Tells The Haters To Calm Down

Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]

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When Mary Meeker Speaks, Astute Marketers Listen

Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […]

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Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]

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The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks.

Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as “freedom gas” as part of their effort to radically expand this industry’s global reach. The double […]

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Beto O’Rourke Says We’re All In This Together

Beto O’ Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t […]

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Fox News Still Has Viewers; Increasingly, Brands Don’t Care

Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]

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ACC Network Kicks Off On August 22nd

Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]

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Susan Zirinsky Rises to the Challenge and the Top of the Org Chart

Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to

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When Everyone’s An Expert and Every Open Tab Is A Lectern

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]

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The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb

For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast […]

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Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings

Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]

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Go Further with Nat Geo

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]

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How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations

Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]

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For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook

The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]

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Fake and Phony Non-News Is The Media Industry’s Toxic Sludge

Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […]

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Hulu Is On Fire

Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected […]

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Minute Maid Questions What Good Is, Decides, “this is GOOD”

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […]

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Social Media Is A Breeding Ground For “Sowing Discord”

Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]

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When You Decide To Support Quality, You’ll Find A Way To Pay

Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]

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Norwegian Taco Subs Come With A Crunch

I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […]

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