Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don’t often see, is…

Barefoot Wine’s New Ad With Aubrey Plaza Takes Place in Kenan Thompson’s Dreams

Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand’s first for TV, stars Parks and Recreation’s Aubrey Plaza and Saturday Night Live’s Kenan Thompson. But after the coronavirus pandemic upended marketing…

Errol Morris’ ‘High Life Man’ Ads Are Back, This Time With a Quarantine Twist

Miller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason–the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers. And now, after a 15-year hiatus, Miller has brought the campaign back. The ad series,…

5 Takeaways About Retail During a Pandemic From Adweek Elevate: Commerce

The Covid-19 crisis has rapidly altered client demands and shifted consumer preferences, forcing players within the commerce space to reflect on how to not only safeguard their brands during this present period of economic turmoil, but also future-proof their brands for what lies ahead. During Adweek Elevate: Commerce, our editors spoke with leaders in the…

KFC Pokes Some Fun at How UK Fans Took the DIY Approach While Locations Were Closed

It’s been a while since British KFC lovers were able to get their hands on a bargain bucket, with the fried chicken chain closed since March 23 as a result of the Covid-19 lockdown. Fans have been so disappointed that they’ve even made attempts to recreate their own fried chicken, sharing photos of their creations…

As the Meat Industry Stumbles, Here’s How Plant-Based Brands Are Stepping Up Their Game

Can we make some of the passive constructive more active? As Covid-19 outbreaks have shuttered meatpacking plants throughout the American Midwest, there’s a perfect storm of negative chatter around the meat industry. In addition to highlighting short-term meat shortages and higher prices, news reports are exposing the industry’s harsh conditions for workers and animals. Such…

Bacardi Dips Into Its Archives for a Lush and Leisurely Instagram Campaign

During the dark, dry days of Prohibition, Americans crammed by the thousands onto ocean liners plying the route between New York and Havana–“whoopie cruises,” they were called. The purpose? A little sun and surf, perhaps, but the main objective was drinking. Specifically, the parched masses wanted a highball, a Bacardi Cocktail or any of the…

Kellogg’s Goes Jumbo, Converting Beloved Cereals Into Super-Sized Snacks

Move over, boring, normal-sized flakes, pops, loops and clusters: Kellogg’s Jumbo Snax are the newer, bigger and bolder cereal treat. The Michigan-based food manufacturing company has blasted a giant ray at four of its iconic breakfast staples–Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes–enlarging them into super-sized bites. Instead of being perfectly suited for…

Ryan Reynolds Wants You to Bring Home the Simple Pleasures (and Regrets) of Bar Life

It wasn’t too long ago that you could head out at night with no plan, hit the bar and make some questionable decisions. These days, with social outings nixed, the thrills and regrets of night life have gone to the wayside as well, with most of us just sitting at home each weekend like social…

Diageo’s Whiskey Brands Tap Into Their Past for Campaigns Supporting Bartenders

As has been well-documented in memes (and actual research), people are drinking more at home during quarantine. While that might mitigate losses for alcohol brands, it doesn’t do much for their partners in the service industry, or for consumers who are out of work as a result of Covid-19. With that in mind, many brands…

Heinz Made a Ketchup Jigsaw Puzzle, and Every Single Piece Looks the Same

Like bringing a frustrating dream to life, Heinz has developed a 570-piece, all-red Ketchup puzzle-and every single tiny piece looks the same. The condiment giant is giving away 57 of the puzzles in 17 countries (excluding the U.S., unfortunately for American ketchup fans in lockdown) and is promoting the competition on its social channels in…

How a Tequila Startup Found ‘Blessings in Disguise’ as Quarantine Derailed Its 2020 Plans

When the year began, YaVe Tequila founder Joe Cruz Jr. and his team were ready to take on the world of premium spirits. The scrappy, small-batch tequila brand had just inked a deal with Empire Merchants and Allied Beverage, the two largest distributors in New York and New Jersey respectively, ending YaVe’s two-year reliance on…

Popeyes Is Hiring Out-of-Work Musicians to Record Its Iconic Jingle

New Orleans isn’t quite the same without the sounds of lively jazz music emanating from the French Quarter’s charming balconies or its abundance of famous bars. With lockdowns in place, NOLA’s vibrant sounds have been muffled and its musicians are finding themselves without an audience–or an income. Almost a week after Popeyes Louisiana Chicken launched…

Taco Bell Debuts at Home Taco Bar to Celebrate Cinco de Mayo at a Distance

Any holiday that occurs during a pandemic requires some creativity on the part of the celebrants. With gatherings of pretty much any size canceled and Zoom fatigue setting in, we could all use a little extra excitement. Tuesday is Cinco de Mayo, an annual celebration to commemorate the Mexican Army’s defeat of the French at…

In These ‘Sucky’ Times, Coors Light Is Now Offering Free Beers

Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer. After the 93-year-old Pennsylvanian was photographed holding up a sign that said “I need more beer!” and her image quickly circulated the globe, Coors Light sent her 10 free cases. But her…

Burger King France Will Throw 600 Birthday Parties for Kids After Lockdown Ends

There are a lot of things about quarantine that are a huge bummer, especially if you’re a kid. And if you’re a kid whose birthday happened to fall during these “unprecedented times,” that’s an even bigger downer. To soften the blow, Burger King France worked with agency David Madrid to create a promotion offering free…

AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better

Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home. Shifts in consumer habits are changing the way alcohol brands are…

Meal Kits Had Their Chance. Covid-19 Has Given Them Another One

For a while, meal kits were hot. They promised gourmet meals even amateur chefs could make, with preportioned ingredients sent directly to your door. A dash of maximum convenience with a pinch of minimal effort resulted in a theoretically perfect dish for modern living. Then enthusiasm waned. Subscriptions were expensive, and menus got repetitive. Rather…

Burger King Will Give You a Free Whopper If You Catch Its Moving QR Code on TV

The irony of QR codes is that they were most popular for marketers at a time when nobody else really knew how to use them. These days, just about any smartphone can easily scan a code right from the camera app, but you just don’t see many banging around out there. (Unless you’re just really…

These Brands Are Spilling the Secret Recipes of Their Signature Foods During the Pandemic

As governments continue to urge people to stay at home to flatten the Covid-19 contagion curve, people have been flocking to their kitchens in lieu of shuttered restaurants, hoping to be able to fill in the experiential gap with sharpened culinary skills. Unsurprisingly, that newfound cooking hobby has led to a notable increase in traffic…