Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…

Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…

Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers

When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical…

M&M’s Updates Mascots to Represent a More ‘Dynamic and Progressive World’

The times are changing, and so are M&M’s well-known mascots. In an effort to better align with today’s emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover. “We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and…

Megan Thee Stallion Will Spice Up Flamin’ Hot’s Forthcoming Super Bowl 56 Ad

When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…

Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad

It’s that time of the year again: fast food chain Taco Bell is ready to roll out its next trailer-style ad for the return of Nacho Fries featuring movies that do not exist. As each installment takes on a new, specific movie genre, those who have been following the sprawling campaign may be wondering which…

‘Notflix and Chill’ With New Sketch Comedy Series From I Can’t Believe It’s Not Butter

Countless TV and film properties have leaned into the drama that can be found in day-to-day life, showing audiences that even the most idyllic suburban landscapes can hide sinister secrets beneath the surface. Yet, there is one familiar landscape in which the dramatic potential has remained thus far untapped: the inside of the refrigerator. On…

Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters

The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”–a message it has chosen to convey through the medium of puppets. This week, Oatly launched…

To Show Off the Freshness of Its Food, Burger King Made Its Ads to Order

It’s a basic convention in advertising that if you’re going to promote food, you would usually show the product. But in these Burger King ads, it looks like something essential is missing. The fast food chain released print and outdoor ads in Germany that promote three of its sandwiches–the Whopper, King’s Beef and plant-based Long…

Campbell’s Warms Your Home—and Heart—With Soup-Scented Candles

Soup warming on the stovetop can fill your home with a comforting scent on a cold winter day. But if you’re not hungry, Campbell’s and CAMP, The Family Experience Company, are offering a new solution: limited-edition Chicken Noodle Soup and Tomato Soup and Grilled Cheese scented candles. The candles can be purchased for $24 at…

Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…

Taco Bell’s Matt Price Has Always Seen the Brand’s Timeless Potential

It’s not uncommon to question your career path. However, it is uncommon to compare that career path to a classic ’80s arcade game. To Matt Price, being Taco Bell’s senior manager of PR and brand experience has been just like a game of Frogger: “It’s never a straight shot from one end to the other….

McDonald’s Swedish Campaign Sees 5,000 People Correctly Play ‘I’m Lovin’ It’ Using Their Phones

Nearly 5,000 people in Sweden have called a secret number released by McDonald’s–playing the brand’s famous jingle using the keypad on their phones–to win an exclusive golden card. The competition, titled “The Golden Number,” created by Nord DDB, tasked entrants to use the keypad on their phones to play the brand’s “I’m Lovin’ It” theme…

Marketing Morsels: Salads on the Slopes, a Vodka Hat and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…

Del Taco Offers Cosmic Deal During Mercury Retrograde

Because Mercury has a shorter trip around the Sun than Earth, there are several periods every year where the planet appears to be moving backwards across the sky. Astrologers view the optical illusion known as Mercury retrograde as a sign that technology, communication and travel are going to go wrong. Fast food chain Del Taco…

As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground

It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the…

Witness the Legend of ‘Guy on a Buffalo Wing’ in Zaxby’s Delightful Throwback Campaign

Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you. The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute long spot, which launched during the College Football Playoff National Championship game between…

Avocados From Mexico Launches a Homey Digital Experience Ahead of Super Bowl 56

As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign–along with a new partnership with eCommerce Acceleration platform, MikMak. Titled “House of Goodness,”…

Papa John’s Promotes Anne Fischer to Chief Marketing and Digital Officer

International pizza chain Papa John’s has promoted Anne Fischer to chief marketing and digital officer (CMDO). The promotion will see her join the company’s executive leadership team while taking on oversight of brand and advertising, media and field activation as well as menu strategy and product innovation. Fischer, who was previously the company’s senior vice…

Oreo Drops New Batman Cookies With Riddles That Unlock the Batcave

The Batman is one of the most anticipated film releases of 2022, after being delayed multiple times due to Covid-19. In an unusual marketing tie-up around the movie, Oreo is jumping on the hype by bringing out the playful side of the dark superhero. The Mondel?z-owned brand’s campaign for The Batman focuses on riddles, the…