McDonald’s Turns Its Trash Into Gold for Customers Who Keep the Netherlands Tidy

In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands’ restaurants, McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection–perhaps the perfect gift for that special someone. Created by TBWANeboko, the campaign sees the fast-food chain introduce…

Ruffles Twists the Sports Marketing Playbook With WNBA’s A’ja Wilson

As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the…

McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger

McDonald’s unique menu items around the world make for popular online fodder, with articles listing surprising regional meals–ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers? A recent…

General Mills Names VCCP as International AOR for Old El Paso

Old El Paso, the General Mills-owned Mexican-inspired food brand, will continue to evolve its “Make Some Noise” brand platform but with a new agency partner in VCCP, which has been named its international agency of record. The appointment will see the agency develop and deliver international campaigns across the brand’s key markets of France, Australia…

Marketing Morsels: Ritz Revives S’mores Bits, Booking.com Hits the Hamptons and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Booking.com heads to the Hamptons with Sarah Jessica Parker Booking.com has a new celebrity host in Sarah Jessica Parker, who invites renters to stay in her cottage in the Hamptons. The Hamptons Hideaway comes with access…

Uber Goes Back to School With a Yearbook Celebrating Its Couriers

Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people….

McDonald’s Tells Romanian Consumers ‘We Know Burgers,’ as it Improves Perceptions

The world’s largest fast food chain McDonald’s isn’t thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the “We Know Burgers” campaign uses each spot…

AriZona Celebrates the Launch of Boozy Teas With a Totally Tubular ’90s Pop-Up

Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn’t have to mean giving up the things that spark joy, like good ol’ nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate…

This Snack Bar Doesn’t Want Consumers Going Overboard on Health and Wellness Kicks

With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves. The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim…

How Mars Wrigley Aims to Remain Relevant With Consumers for the Next 100 Years

Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M’s. This saw the redevelopment of the M&M’s brand mascots as a way to improve their representation. The company’s North American president Anton Vincent reveals that within four days of…

Cracker Barrel Ignites a Fake Meat Food Feud With New Plant-Based Breakfast Sausage

When KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week’s supply of Beyond chicken-free nuggets in a matter of hours. Burger King, that same year, answered overwhelming fan demand by launching the Impossible Whopper at its 7,000-plus U.S. locations, months…

Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a…

Marketing Morsels: Mustard Doughnuts, Sour Patch Polish and More

Welcome to Marketing Morsels, a menu of delightful–and, in this case, tragic–news items from the past week. Enjoy the assortment! Morsel #1: French’s yellow mustard goes (do)ughnuts French’s Ahead of National Mustard Day on Aug. 6, French’s teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others…

This Chicken Brand’s Ad Tries to Please Everyone. The Results Are Fantastically Chaotic

A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star…

McDonald’s and Burger King Tussle for Loyalty

Scary clowns, hidden Big Macs, cheeky billboards–Burger King and McDonald’s aren’t averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food…

Just Eat Takeaway’s Marketing Spend Grows by 40% as Orders Slow

Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite…

Buoy’s ‘To Be Seen’ Campaign Spotlights Life With Invisible, Chronic Illnesses

The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…

Buoy’s ‘To Be Seen’ Campaign Spotlights Life With Invisible, Chronic Illnesses

The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…

Marketing Morsels: RIP Chaco Taco, Cheesecake Candles and More

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following “an unprecedented spike in demand across our portfolio” that resulted in…

Dole CMO on Why Purpose and Planet Is the Heart of Their Business Model

As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. In this special conversation, Antonio Lucio, principal and founder of 5S Diversity is joined by Rupen Desai, global chief marketing officer at Dole Sunshine Company, to…