This Milk Carton Design Is Almost as Clever as It Is Adorable

Advertising is great, but if you’re marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,…

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

Growing up in Napa, Calif., Emily Meyer’s two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA’s…

Patrick Stewart and Mark Hamill Are Rivals in UberEats’ Charmingly Confrontational Ads

For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. UberEats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke Skywalker…

What You Can Learn From the McDonald’s-Travis Scott Partnership

Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in…

Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

Sometimes, food is so good, it makes you want to sing. That’s especially the case for iconic crooner Michael Bolton, who was moved to song by Panera Bread’s latest addition to its menu, Broccoli Cheddar Mac and Cheese, in a new digital short video for the fast-casual chain from creative agency Goodby Silverstein & Partners,…

As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk–egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein sales–dominating by the fake burger brands that have been sparring for primacy–the faux egg category is growing by triple-digit percentages, spurred by baking binges and…

Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of…

Iceland Wishes You a Very Merry Fishmas in Quirky Seafood Ad

The Icelandic people are so proud of their country’s fish that they celebrate it twice a week with Fishmas–well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare…

Summer Retail and Food Services Sales Up 2.4% From 2019

In spite of recent positive news out of the U.S. Bureau of Labor Statistics–non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August–advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the threat of Covid-19 and major economic fallout…

Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers…

Red Lobster and PepsiCo Launch ‘the Dew Garita,’ the Unofficial Official Cocktail of 2020

In NBC’s The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater–made from equal parts Midori, coffee creamer and literal ditch water. But I like to think that if he were feeling a bit fancier, he’d opt instead for the Dew Garita. This cocktail collab,…

Ghost Kitchens Have Their Moment Amid the Pandemic

Key Insights: Even before the pandemic, takeout was the fastest-growing component for restaurants. Building out of an eatery’s physical location doesn’t always mean there will be an increase in customers. The ghost kitchen, a space shared by several restaurants that facilitates takeout and delivery, was a fledgling but promising concept prior to the pandemic. Since…

This Gorgeous Ad Takes You Into the Brilliant Mind of the World’s First Black Chess Grandmaster

Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster–a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand’s wider “What’s Your Wild Rabbit?” campaign,…

Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips. Relationship status: advertisement official. The aptly titled painting, “Love Conquers All,” was commissioned by Burger King and…

Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today–a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as…

Pizza Hut’s 680-Day Calendar Provides Order Inspiration Long After 2020 Is Over

With more than 17 available toppings, Pizza Hut says its new Tastemaker deal–in which customers can choose up to three toppings on a large pizza for $10–provides 680 distinct combinations. Naturally, if you were to translate that figure into months, you’d get about 22 and one-third, which is precisely why Pizza Hut is heralding the…

Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

Even in a pizza restaurant, “aesthetics matter,” says &pizza co-founder Doug Jacob. Making the experience about more than just a slice of baked dough, sauce and toppings is how the 8-year-old chain established itself in a crowded space; think of it as fashion pizza. With more than 30 locations in cities from Washington, D.C. to…

Stream This Song to Help Save Bars and Clubs, Thanks to Crown Royal

Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a…

After Pleas for the Pretzel Bun’s Return, Wendy’s Unveils New Pub-Style Cheeseburger

This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns…

Ben & Jerry’s and Vox Are Launching a Podcast Exploring America’s Racist History

Ben & Jerry’s has partnered with Vox to create a podcast that will examine America’s history of systematic racism- and how the injustices of slavery continue to affect Black Americans today. With America facing a reckoning on racial inequality in the wake of George Floyd’s killing by Minneapolis police, the politically outspoken ice cream brand…