Having just released its new brand platform, “It’s Diner Time,” earlier this month to celebrate its 70th anniversary, restaurant chain Denny’s has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order. Featuring a redesigned menu that continues to include classic dishes such as “Moons…
“This is a new day for the brand,” Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities. Garcia, who took on the role just under a…
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you’re the kind of person to hop on a plane in pursuit of banana pudding, then the brand’s newest partnership…
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world’s biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? “No,” laughed Samuel West, the project’s founder and an organizational psychologist by trade. “Nobody wanted…
Right now, your refrigerator’s door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a “Smart Jar” that tells you if your fridge is at the right temperature. In 2019, the…
For more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…
Slackliner Alexander Schulz has set multiple world records for his dizzying walks that have crossed skyscrapers and even an active volcano. His latest feat took him 7,316 feet above the Pyrenees Mountains, where he broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald…
After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….
It’s impossible to say what circa-1000 B.C. genius invented the handy spoon, but there is no denying that they did a major service to humanity. Here’s to them, whoever they were. Their impact has been nothing short of legendary. It is in acknowledgment of the mighty spoon that Kraft Dinner (KD) has launched a new…
The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…
Once you level up, be it in relationships, career, the gym or otherwise, it’s near impossible to go back to the way things were. Tapping into new horizons can be a little scary, but it’s always worth the extra push to discover what we’re truly capable of. Leading with the feeling of confidence that comes…
The idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing. Fanatics Collectibles, which acquired trading card brand Topps last year, creates cards for sports properties including MLB, the NBA, and the players associations of MLB, the…
Stars of the original “Get Crackin'” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls–via…
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards. And that’s just the tame stuff. When they get really saucy, they fistfight in an…
To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across…
On this episode of Brave Commerce, Grant Hill–basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company–shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture. Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports…
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
A man dressed in a period-perfect Benjamin Franklin costume–identified as an “affordable impersonator”–tastes a new product and declares it “actually not that bad.” And if you don’t believe one of the founding fathers of our country (or his somewhat reasonable facsimile), then how about the faint praise of a shirtless tattooed guy, an Olympic trainer,…
If you’ve stuck with Yeah, That’s Probably an Ad over the years, you’ll know there’s one ongoing QSR strategy that often leaves us hungry for more: McDonald’s Famous Orders campaign. It’s the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments. Good news for anyone with similarly large appetites:…
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