Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America

President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […]

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Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close

Agencies rise and agencies fall. Let’s start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other “hot shops” before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered […]

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How To Get Rich In Advertising

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]

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Thanks to Their Newsopoly, Google Is Minting Money

The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, […]

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Move Some Cash Gen Z’s Way

Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]

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Young Americans Can No Longer Afford The American Way of Life

Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […]

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Deny Americans Avocados And The Revolution Begins

Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]

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88 Year Old Broadcaster

“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]

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What’s Ailing Retail (And What Does It Mean)?

Thanks to offshore manufacturing and the Walmartification of America, millions of American shoppers feel they have a right to pay less. The American shopper also wants to do less to pay less. After all, getting dressed and driving to a retail store where human interactions are the norm, is so last century. Seriously, why bother […]

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Kraft Foods Comes Through In the Clutch

A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]

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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company

Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]

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Oddly, Workplace Ghosting Is The Trend That Reveals

Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]

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When You Decide To Support Quality, You’ll Find A Way To Pay

Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]

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With A Little Help from Made, TaxAct Targets Today’s Workers

How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […]

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Dear Bad Men of Advertising, Your Reign Is Over

Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […]

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Is Adland A Risky Place for Investors?

The stock market is on fire. So, why are advertising agency stocks are languishing on the vine? According to The New York Times, WPP, which owns agencies including Y&R and Ogilvy & Mather, said annual net sales may be flat or grow up to 1 percent as it reported that the measure shrank in the […]

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You Need A Realtor To Get The Deal Closed

Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]

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InklPay’s WordPress PlugIn Opens The Door To A New Day

Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […]

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A Dime for Our Thoughts

This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]

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Client Dollars Are Flowing To Digital In A Big Way

The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues […]

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