Flying High on Liquid I.V.

This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights “the magic of extraordinary hydration.” The spot benefits greatly from its soundtrack—the gospel song […]

The post Flying High on Liquid I.V. appeared first on Adpulp.

Flashback Friday: Lone Star Beer

This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For […]

The post Flashback Friday: Lone Star Beer appeared first on Adpulp.

Medium Separates from the AI Pack

Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […]

The post Medium Separates from the AI Pack appeared first on Adpulp.

140,000 Packaged Goods Under One Academic Roof

Did you know that you can study the science of packaging at Michigan State University in East Lansing? In the fall of 1952, Packaging was created at Michigan State University as an academic discipline in the Department of Forest Products. The Packaging program was science and mathematics based with strong components in business, sociology and […]

The post 140,000 Packaged Goods Under One Academic Roof appeared first on Adpulp.

Adpulp Likes “Domino’s Emergency Pizza”

There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […]

The post Adpulp Likes “Domino’s Emergency Pizza” appeared first on Adpulp.

Learn To Let It Go With Soka

Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.” Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While […]

The post Learn To Let It Go With Soka appeared first on Adpulp.

Coach Prime and the Sanders Family Are On the Menu

Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today’s media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer’s booth, in the locker room, in a new Amazon Prime series, in his oldest […]

The post Coach Prime and the Sanders Family Are On the Menu appeared first on Adpulp.

Hank, the Buffalo with Wings, Would Like To Have A Word

If you’re a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there’s a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. […]

The post Hank, the Buffalo with Wings, Would Like To Have A Word appeared first on Adpulp.

Corona Makes A “Living Billboard” That Walks Like A Crab

Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, […]

The post Corona Makes A “Living Billboard” That Walks Like A Crab appeared first on Adpulp.

The Friendly Pepper Upper Makes A New Pink Ruckus

As if Dr Pepper didn’t have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it’s the “new flavor you deserve.” I’m unclear about how anyone deserves a flavor, but I am clear about […]

The post The Friendly Pepper Upper Makes A New Pink Ruckus appeared first on Adpulp.

Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water

Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]

The post Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water appeared first on Adpulp.

Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’

What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose […]

The post Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ appeared first on Adpulp.

Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke

“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges Manantial water is 100% natural and comes […]

The post Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke appeared first on Adpulp.

How Much Do You Really Know About Monosodium Glutamate?

Americans pour mountains of salt onto their food. We also reflexively say, “No, thank you,” to Monosodium Glutamate, which could lower one’s salt intake. We’ve been saying no to MSG for decades, but why? According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism. In the 1960s, a wave […]

The post How Much Do You Really Know About Monosodium Glutamate? appeared first on Adpulp.

Dole Sunshine Company Urges His Holiness to Redeem the Apple

Long copy. I won’t say it’s a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I […]

The post Dole Sunshine Company Urges His Holiness to Redeem the Apple appeared first on Adpulp.

This Promotional Campaign for Potato Chips In A Can Is Bonkers

A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]

The post This Promotional Campaign for Potato Chips In A Can Is Bonkers appeared first on Adpulp.

Stella Rides A Painted Pony, Let’s the Spinning Wheel Spin

Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset – and their tables – to once again savor the meal occasion. Too much work from home makes […]

The post Stella Rides A Painted Pony, Let’s the Spinning Wheel Spin appeared first on Adpulp.

In Mythical Malibu, You Can “Do Whatever Tastes Good”

Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]

The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.

Appetite Appeal, It’s A Thing

Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let’s watch these three commercials with appetite appeal […]

The post Appetite Appeal, It’s A Thing appeared first on Adpulp.

Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture

Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]

The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.