Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, […]
The post Corona Makes A “Living Billboard” That Walks Like A Crab appeared first on Adpulp.
As if Dr Pepper didn’t have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it’s the “new flavor you deserve.” I’m unclear about how anyone deserves a flavor, but I am clear about […]
The post The Friendly Pepper Upper Makes A New Pink Ruckus appeared first on Adpulp.
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]
The post Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water appeared first on Adpulp.
What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose […]
The post Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ appeared first on Adpulp.
“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges Manantial water is 100% natural and comes […]
The post Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke appeared first on Adpulp.
Americans pour mountains of salt onto their food. We also reflexively say, “No, thank you,” to Monosodium Glutamate, which could lower one’s salt intake. We’ve been saying no to MSG for decades, but why? According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism. In the 1960s, a wave […]
The post How Much Do You Really Know About Monosodium Glutamate? appeared first on Adpulp.
Long copy. I won’t say it’s a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I […]
The post Dole Sunshine Company Urges His Holiness to Redeem the Apple appeared first on Adpulp.
A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]
The post This Promotional Campaign for Potato Chips In A Can Is Bonkers appeared first on Adpulp.
Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is. In this new campaign the beverage brand highlights the need for consumers to flip their mindset – and their tables – to once again savor the meal occasion. Too much work from home makes […]
The post Stella Rides A Painted Pony, Let’s the Spinning Wheel Spin appeared first on Adpulp.
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]
The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.
Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let’s watch these three commercials with appetite appeal […]
The post Appetite Appeal, It’s A Thing appeared first on Adpulp.
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]
The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem “Celebrity Skin” by Hole. The new song features lyrics reworked in partnership with Courtney Love. Set to air during the fourth quarter, “The Grande Escape” is an epic story of liberation […]
The post Doja Cat Rocks The Bell appeared first on Adpulp.
Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […]
The post Pringles Were Not Made for You, You Were Made for Pringles appeared first on Adpulp.
Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show’s theme song is beyond familiar, it’s iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at […]
The post Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) appeared first on Adpulp.
When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their […]
The post Tap Into Greatness: Introducing the Hormel Chili Cheese Keg appeared first on Adpulp.
How bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]
The post Are You Ready To Stir Up Your Digital Routine with Kahlúa? appeared first on Adpulp.
Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]
The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.
Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. Is this spot funny? Is it empowering for young women? Is it additional proof that we’re mostly incapable of living in the […]
The post Young Love Interrupted By A Taco appeared first on Adpulp.
Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for […]
The post Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It” appeared first on Adpulp.
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