GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next

The launch of Britain’s latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott…

UK Advertising Is All-In for a More Inclusive Industry

The past year has seen issues of inclusion take center stage. As a mirror of our society, it is important that the global advertising industry joins together to see whether we truly reflect the world around us and, if not, what can we do to bring about change. On June 10, the Advertising Association, Incorporated…

Soccer Players Like Cristiano Ronaldo Hold a Special Kind of Influence Over Brands

When Portugal’s Cristiano Ronaldo moved two bottles of Coca-Cola on out of view in a press conference during Uefa’s Euro 2020 tournament, perhaps even he couldn’t have predicted the impact. In doing so, he supposedly wiped billions off the market value of one of the world’s biggest brands. Or, at least, that’s what the headlines…

Future Cannes Lions Need to Value Creativity’s Impact Over Vanity

Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the most unusual of times. The international festival finds itself in a moment where half the world is emerging from a year of complete disruption and the other half of the world continues to be ravaged…

Taking a Bite From the Apple: Why Privacy Is at the Heart of iOS 15

Earlier this month, Apple previewed its new operating system iOS 15, which included a host of privacy changes designed to give users better control over how their data is accessed, managed and shared. The update followed from iOS 14.5, which many brands and app developers saw as the first step by Apple to limit their…

5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

As a gay woman and a marketer, every June I brace myself for the onslaught of rainbows. They’re in social media logos, storefront window displays, colorful capsule collections, TV spots and packaging as brands signal support for the LGBTQ+ community to sell everything from cars to HR software. Earlier this month, I woke to find…

Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

I don’t know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I almost feel the need to greet my 3D colleagues with a super-celebratory greeting. And thanks to recently passed legislation, we are on the brink of being able to say “happy Juneteenth” nationwide. This gives me…

It’s Time for Gaming Character Creation to Be More Diverse

Thanks to Covid-19 lockdowns, more than half of Americans have started playing video games. And that audience is more diverse than ever–Asian and Black people are more likely to identify as gamers than white players, with Hispanic gamers not far behind–and an increasing number of women are also playing video games, comprising nearly 41% of…

From Secret Code to Stereotype: The Evolution of LGBTQ+ Representation in Advertising

It’s important to remember the history of LGBTQ+ marketing only goes back 50 years. From ads that sailed below the radar for straight folks to glitter and rainbows galore, the tone, targeting and imagery of LGBTQ+ representation in advertisements has gone through countless iterations as the community faced pivotal moments like the AIDS epidemic and…

Advertising Industry Awards Still Have Not Addressed the Racial Reckoning

In the 1960s and ’70s, American football–along with the country at large–underwent a period of desegregation. It’s no surprise then that within the sport, racial stacking systematically worked to keep Black players limited to certain positions. The quarterback was considered to be a strategic “thinking” position, and it was believed that Black players weren’t smart…

The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year. Traditional TV is also having its shakiest year…

Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions

After a year that tested society and ushered in an intense period of isolation for so many in the LGBTQ+ community, brands would be remiss if they failed to rethink and reframe their outreach to the queer community in light of a newly transformed landscape. Even better than simply “checking the box” for Pride, brands…

Everyone’s an Influencer. Now What?

Everything most likely has been, or will be, democratized by the internet. The same can be said about status. Pre-internet, the concept of status was more polarized. You either had it or you didn’t. A handful of celebrities, mostly actors, TV stars, musicians, authors and the odd business personality, boasted notoriety. It was incredibly difficult…

Consider the Machine-Learning Approach as You Dive Into AI

As Albert Einstein famously said, “If I had an hour to solve a problem, I would spend 55 minutes on defining the problem and five minutes on the solution.” This is ever so true when setting up machine-learning (ML) projects. In a recent Accenture report, 75% of C-suite executives believe if they don’t scale artificial…

A Guide to Setting Up Your Crypto Wallets

The moment comes when you realize there’s real money in your crypto wallet, and you start wondering about hackers and ransomware and all kinds of bad stuff. If you’ve set up a digital wallet, bought some crypto, and collected a few NFTs and you’re starting to trade across a range of marketplaces and exchanges, you…

Why Gen Z Will Drive a ‘Double Top Line’

We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range of constituents. But it’s a challenge for big legacy…

The Ad Community Saved My Life When I Had Covid

I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week. I documented my decline in daily updates on Facebook….

How Geriatric Millenials—and Marketers—Can Embrace the New Label

Have you ever wondered why naming generations is a thing? The greatest generation. Baby boomers. Generation X. Those names get me amped. They sound legit. Like if I were in any of their respective age groups, I’d be part of a superhero squad or something. Except, I’m a millennial. I was born in 1985. Throughout…

Is Crypto Dead? Last Week Was Tough

For crypto speculators, newbies and “get rich quick” thrill-seekers, last week was tough. The Chinese government re-signaled its displeasure with bitcoin and all things crypto, the IRS announced it is going to do what it can to tax every possible crypto transaction, and Elon Musk tweeted, scaring the hell out of people who pay attention…

A Year After George Floyd’s Death, Brand DEI Commitments Are Due

On May 25, 2020, we watched George Floyd murdered before our eyes. His death, of course, evoked the painful recollection of far too many others: Breonna Taylor, Ahmaud Arbery, and all those before and since. But the moment that video rocketed around the world, our year of “racial reckoning” began. Communities mourned. Protestors marched. And…