Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that’s something. It doesn’t mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do […]
The post “Trust Your Spirit,” Your Gut, and Your Choice of Bourbon appeared first on Adpulp.
The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]
Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]
The post The Best Gifts Don’t Come from Amazon, They Come from the Heart appeared first on Adpulp.
Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]
The post Be the Star of Your Own Story with Coca-Cola and Marvel appeared first on Adpulp.
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the […]
The post Animated Cult Classic Gets A Boost from New Sixty-Second Remix appeared first on Adpulp.
Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]
The post Sonic Branding And The Sound of Newly Minted Money appeared first on Adpulp.
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]
The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain? appeared first on Adpulp.
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that […]
The post BBC Creative Weaves A World Cup Tapestry for All Time appeared first on Adpulp.
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]
The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp.
“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features […]
The post Steve Moakler Writes A New American Road Song for Mack Trucks appeared first on Adpulp.
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]
The post Rated Red Is A Media Magnet for Millennials appeared first on AdPulp.
Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash-and-go fabric there is, according to […]
The post Summer Will Be So Great With Cotton #CoolerInCotton appeared first on AdPulp.
One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s.
The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the premiere of “Mystique”.
Additional spots from creative agency 72andSunny starring two more X-Men characters will be revealed in April.
Carl’s Jr. and Hardee’s are also inviting fans to unleash their inner mutants and participate in the “X-Men Digital Makeover”. By submitting a photo while eating or drinking a Carl’s Jr. or Hardee’s product on Instagram using the hashtag #EatLikeYouMeanIt, fans get the chance to receive a photo mutant makeover.
The post X-Men Love X-Tra Bacon appeared first on AdPulp.
Travel to Dr. Pepper TEN with me and taste the Bold Country.
As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip.
To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. The commercials were shot on 16-millimeter film, then copied onto a VHS video tape, which was then baked to age the images further.
The Grizzly Adams meets Hamm’s commercial-inspired work is now spawning some original reproductions, a.k.a. honorary spoofs, which is high praise for any ad campaign (much higher praise than even the most prestigious industry award, if you ask me).
Of course, in the spoof above, Miller Lite gets a starring role, not Dr. Pepper TEN.
See what happens when you don’t have attentive PAs on the set?
Previously on AdPulp: Dr Pepper Ten Is The Manliest Way To Drink Diet Soda
The post Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody appeared first on AdPulp.
Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros.
This is one reason the meme “Every company is a media company” makes sense. Media companies and entertainment companies know how to run with an idea. They’re producers, and that’s what brands and their agencies need to be, as well.
According to Variety, ad agencies have long worked to produce various pieces of video content, even full-blown TV programs, but the growth of video platforms has heightened demand for those services.
“The agency model is evolving,” said Jon Hamm, chief creative and innovation officer of Momentum Worldwide. These days, Momentum has five or six programs in advanced stages of development. One series, “Full Circle,” created and written by playwright Neil LaBute debuted last month on DirecTV.
“The rise of digital media as a significant platform of engagement for brands and consumers is creating much more opportunity, and also creating a much greater need for content,” said Peter Tortorici, chief executive of GroupM Entertainment.
It would be logical to deduce that “a much greater need for content” also means a much greater need for content providers, also known as brand storytellers. The thing is, brands are not always clear about where to turn to bring their brand stories to life.
Do brands call on their ad-making buddies at the agency? Do they hire highly skilled but under-employed journalists? Or do brands work directly with a production company? All three options are viable, but I also see a greater need for hybrids with roots and capabilities in all three worlds.
The post Find Your Inner Producer — Make Great Things Happen appeared first on AdPulp.
Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years.
Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up $10 million for a share of SFX Entertainment, media mogul Robert F.X. Sillerman’s recently revived company (he sold the company to Clear Channel for $4.4 billion in 2000).
In January, SFX Entertainment purchased the North American division of Holland-based ID&T Entertainment, the world’s largest dance music concert promoter.
Here is footage from 2012′s Tommorowland event in Belgium:
SFX also owns nightclubs and music download store, Beatport.
WPP “recognizes the power of dance music to coalesce and address an increasingly difficult-to-reach audience,” Mr. Sillerman said.
Martin Sorrell, chief executive of WPP, compared the move to WPP’s investments in Vice, the Weinstein Company and others.
“Sillerman’s been extremely successful in consolidating fragmented industries which have untapped growth potential that generally have excellent marketing opportunities attached to them,” said Mike Principe, a former SFX attorney who is now CEO of The Legacy Agency. “He goes in, acquires en masse, and enjoys a leading position.”
The post Can Brands Dance? Sir Martin Says Yes appeared first on AdPulp.
Would you stand up for a friend? No, seriously, if a friend called in the middle of the night and needed you to bail them out of a poker game gone wrong, would you rush over there with the ransom money to free your homey?
Carlsberg drinkers would.
Will Burns, CEO of Ideasicle loves the idea.
Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends. Here’s why I love this reality-prank idea: Carlsberg isn’t flatly claiming their beer is for those times when friends are together. They are demonstrating it.
David Gianatasio of Adweek notes:
The poker prank, while elaborate and invasive, actually seems a tad tame by the genre’s current standards. It’s nowhere near as shocking as last week’s faux elevator strangling for the movie thriller Dead Man Down, or as intricately upsetting as Nivea’s airport ambush in February, which strove to convince people that they were wanted by the law.
Duval Guillaume Modem/Antwerp is the responsible party, or irresponsible party depending on your POV.
Legendary copywriter and author Luke Sullivan, who now teaches advertising at SCAD in Savannah, weighed in on another new “shock and awe’ stunt from Pepsi MAX this morning:
I HATE THESE AD “PRANKS” THAT SCARE THE HELL OUT OF PEOPLE. SHAME ON THE BRANDS AND SHAME ON THE AGENCIES. What agency did this? I’d love to post a note on their site.
Here’s the footage he’s speaking of (btw, the Pepsi MAX looks to be from TBWA\Chiat\Day):
What are you thoughts on this invasive species?
The post No One Was Hurt During The Making Of This Invasive Advertising appeared first on AdPulp.
Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage.
Of course, I was 9.
Here’s my Wednesday gift to you: Pork Invaders!
According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer.
The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown.
To encourage online engagement, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in different creative directions, akin to the Choose Your Own Adventure book franchise.
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