Way Too Many Americans Are Hungry for Food, Respect, Work, and Love

People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […]

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Help Support Cinematographers (and Other Makers) One Frame At A Time

COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. […]

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Repurposing for the Public Good: What Compassionate Companies Are Doing to Help

With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]

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Courting Positivity

Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall’s latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It’s like a waterless wishing well, but with wishes that others […]

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Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp

Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign’s anti-lethal message is the idea that it’s not a gun that the black man is holding, it’s a candy […]

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Running for Office? M.M.LaFleur Will Help You Look Your Best

Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office […]

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It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware

BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […]

During the 2020 Census, Being Counted Is Being Seen

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […]

The Glorification of Personalization in Marcom Is Persistent But Misguided

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […]

What’s All This Commotion in the Ocean?

To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment […]

Women Often Feel Unsafe Because Way Too Many Men and Boys Are Sexual Predators

One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and […]

You’re Not “Woke” Until You Start To Pay Women Fairly

Can we, the people, shop our way to social change? Definitely not. Can we favor manufacturers and retailers that explicitly appeal to our values? Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. “Choose Women Wednesday” invites everyone to shop at women-owned […]

There’s Value In Being Counted

Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]

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Nature Needs Heroes and Your City Needs You

Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents […]

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Milwaukee’s “Library Loud Days” Brings Young Word Warriors to the Stacks

Libraries are sanctuaries of peace and quiet. “Library Loud Days” at the Milwaukee Public Library changes all that. The goal of Library Loud Days is to reinvigorate and welcome more members of the community to area branches through unique events that turn the typical “shhh” experience of the library on its head. With pro-bono help […]

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Dick’s Sporting Goods Destroyed Its Inventory of AR-15s

Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it’s not a debate. It’s action being taken by conscious CEOs like Ed Stack of Dick’s Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that […]

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This Land Is for Johnnie Walker Drinkers

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]

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Leo Burnett/London Helps To Elevate Role of Design in Society

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […]

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Boots on the Ground: Timberland To Help Plant 50 Million Trees

Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: “When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying.” White adds, “When it comes to advertising, don’t start with your why, start with theirs.” […]

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Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home

Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center:  Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]

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