Eco-Labeling in Fashion: What Consumers Want

When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…

A Marketer’s Guide to the Key Differences Between the State-wide Privacy Laws

The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack, but “leaves it to the…

Data Location Companies Swear Off Tracking Sensitive Location Data

The self-regulatory body for digital advertising Network Advertising Initiative (NAI) announced a new standard to limit the collection, use and transfer of precise location data from sensitive places. That includes location data signals tied to religion, health care services, military bases, LGBTQ+-friendly spaces and spaces occupied by children under 16. Committing to these voluntary standards,…

Cannes Lions Debuts Councils to Drive Agenda for Change

It’s an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every…

Recipe for a ‘Flood of Lawsuits’: Industry Calls for More Specificity on the Federal Privacy Bill

The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill…

Netflix’s Subscription Model Change Is Unlikely to Solve Their Problems

Advertisers have been jumping through hoops to navigate the streaming wars. At its start, premium streaming companies like Netflix brought a new way to watch shows and movies by having consumers pay for an ad-free subscription model. After seeing Netflix’s success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household…

Make Way for Interest-Based Targeting

The challenge With Apple’s iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to…

What Advertisers Need to Know About the Federal Privacy Law

Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. “Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald,…

GroupM Forecasts Ad Spend Growth, Though Less Than Last Year’s, Despite Economic Conditions

Despite perilous economic conditions and geopolitical turmoil like the war in Ukraine, WPP’s GroupM thinks global ad spend will keep growing. Excluding political ad spending, GroupM’s “This Year Next Year” global mid-year forecast expects 8.4% growth in global ad spend this year. The projection is just below its December estimate, which put growth at 9.7%….

Why Brands are Advertising on Crypto-Driven Search Engine Presearch

Crypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it’s rolling out a new version of its advertising platform with features that permit a higher volume of user searches–and ultimately make a play for brands’ SEO budgets. Similar to Google’s ad ecosystem, where advertisers pay dollar amounts to run…

To Stop the CMO Revolving Door, Bring Brand and Performance Together

For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now. The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers…

The Capitol Moves a Step Closer to a Federal Privacy Law

House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called “American Data Privacy and Protection Act,” would require digital companies to reduce the data they collect, ban targeted advertising to children under…

A New Bill Aims to Limit Collection of Intimate Reproductive Data

Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share. The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share…

Data Powered Marketing: A Framework for Engagement

Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…

The Cookieless Future Calls for Reinvestment in Customer Relationship Management

Every intelligent marketer throws terms like “data activation” around freely. But what does data activation mean? And where does it get applied? Here, we will go into detail about the critical stages for a growth marketer to understand data activation. The growth cycles have been generalized for the most common use cases and can be…

Privacy Orgs Are Media Agencies’ Next Big Investment

Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…

Still a Valuable Currency of Advertising, Location Data Is Under the Microscope

“Would you like to share your location?” The question is a pesky roadblock for people looking to buy groceries, get to work or date using their phones. But the answer is of great value for advertisers, helping them pinpoint potential customers and learn more about existing ones. Location data–metrics of where people go all day–is…

Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients

Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of Advertising Ethics (IAE) to roll out an independently-administered ethics certification. The IAE, which is an educational foundation dedicated to the advancement of ethical advertising…

Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed…

Connecticut’s Digital Privacy Law Is Uncompromising to Businesses

The Connecticut General Assembly advanced a privacy bill last week, bringing the Constitution State a step closer to becoming the fifth state in the U.S. to pass legislation regulating how people’s data is collected and shared online. The Connecticut Data Privacy Act–which would take effect July 1, 2023–emulates the privacy laws passed in Utah, Virginia…