Cannabis Brand Develops New Show for VICE TV

Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […]

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Google’s Taskmaster Partnership Falls Foul of Britain’s Ad Regulator

In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…

Top YouTube Marketing Trends You Should Already Be Using in 2022

It’s well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place? One of the major…

Affiliate Content Is Bringing Brand and Performance Marketing Together

Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic–by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic. By our own estimation, content-driven affiliate traffic continues to grow much…

7 Digital Marketing Strategies to Boost Lead Generation

It’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough. You need to make these leads convert. And that’s where the money lies. Before discussing the top ways to generate leads, you first need to understand that different…

Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory)

The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]

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Alfonso Marian Named Global CEO and Creative Officer of Mediabrands Content Studio

IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent company, IPG, is broadening the size and scope of…

How WeTransfer Went From Tech Service to Oscar Qualifier

To many people in the creative industry, the file-sharing service WeTransfer is a functional backdrop of their workdays. But the tech company is also the co-creator of a film that has qualified for the Oscars. The Long Goodbye–a short film made by WeTransfer’s editorial platform, WePresent; actor and musician Riz Ahmed; and director Aneil Karia–won…

Media.Monks Strengthens in Italy, Merging With Content Business Miyagi

Media.Monks has merged with creative content marketing agency Miyagi, which will see it form its content practice in Italy. The deal will add to the S4 Capital-owned business and integrate the strategy, creativity and production expertise of Miyagi into Media.Monks, with Miyagi’s staff of 70 based in Milan joining the group. Founded in 2013 by…

Agency Habitat in Fort Worth, Texas Is Making Bold Moves

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the […]

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Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session

Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […]

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Hyundai Is Out Front in the Fight Against Pediatric Cancer

Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]

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Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The James Bond movies always come packing when it involves premium brand promotions and the latest, No Time To Die, is no different–even if its release has been delayed by over a year. One brand partner, Smirnoff, wants audiences to remember its long-standing association. The Diageo-owned Russian vodka aims to stir fans with excitement and…

Now on Spotify: Magically Delicious Sugar-Coated Grooves

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]

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Mirriad and Looping Group Sign Partnership to Develop Video Content Solutions

In-content advertising company Mirriad and tech-led communications business Looping Group have signed a partnership agreement which will see them jointly develop data-led content and placement opportunities for their clients. Mirriad is an artificial intelligence-powered advertising platform that has offices around the world, including London, Paris, New York, Munich, Shanghai, Mumbai, India and in the UAE…

How Brands Can Leverage Nostalgia for Modern Success

Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool when working to form an emotional connection with consumers. While past memories constantly impinge on the present, it’s only natural to question why we’re so obsessed with connecting the two. By definition, nostalgia marketing can…

Walgreens Is Doing Its Part—And Then Some—To Save Lives

Di you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each […]

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B-to-B and B-to-C Boundaries Are Blurring. Here’s What It Means for Marketers

For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered. But it typically lacked the scale, glamour and creativity of business-to-consumer marketing. If one is asked to name a cutting-edge campaign, the ones that come to mind are from iconic consumer brands such as Nike,…

Controlling the Spread Of Fake News From Deepfake Technologies

In a video interview with Access Hollywood, comedian Kevin Hart endorses Donald Trump for President in 2024. The clip goes viral, and his fans are up in arms. Meanwhile, WKCU in Phoenix leads with a story that a second coronavirus has hit the mainland … and it’s time to panic. Of course, no real need…

Eddie Bauer’s New Content Studio Launches With Exploratory Film Series

Eddie Bauer has been around for over a century, but that’s no reason to stop innovating. With an eye towards the future, the brand has launched content studio Eddie Bauer Productions with the intention of creating new creative works that match the company’s vision. Its first series of films, Find Yourself Outside, features three shorts,…