Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald’s logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today’s attention economy, the potency of logos is crucial, especially for…
There’s a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of customer engagement and the implications and opportunities for better brand-building. In most organizations, the CBO role complements the CMO, where both…
Katherine Chan is Duolingo’s global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK’s Social Media…
While some A-listers shirk the paparazzi, others accept the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture seemingly candid moments and shop them around the tabloids. Now advertisers including Velveeta, CeraVe and Italian luxury brand Bottega Veneta are taking a leaf out of…
Dunkin’ is now Donuts’. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan’s Famous hotdogs coming aboard JetBlue. April Fools’ Day has evolved from…
Dunkin’ is now Donuts’. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan’s Famous hotdogs coming aboard JetBlue. April Fools’ Day has evolved from…
Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in…
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush’s “Running Up That Hill” finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet. This isn’t a string of unconnected…
There’s nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped…
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they’re on? A sonic strategy isn’t a “nice to have” or optional…
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand’s goal is to “make the world of dogs more like the world of children,” said Dave Stangle, Bark’s vice president of brand marketing. So, naturally, the cereal aisle was the…
Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola’s Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac…
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged…
Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the…
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. “We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it…
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group’s catalog of brands–including Gap, Old Navy and Banana Republic–with “crisp identities and purpose” to counter years of sluggish sales. “We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,”…
Today’s marketing so often fixates on the latest trends, chasing the next novel concept–I can’t be the only one fatigued by endless conversations and articles about AI and its impact on our work. While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the…
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK’s Commerceweek, Hellmann’s shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives. The first was partnering with retailer Kroger to…
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