Gymshark’s Pop-Up Market Stall Hypes London Flagship Store Opening

Founded in the social media age, activewear brand Gymshark, valued at over $1 billion in 2020, has developed a following most apparel brands would kill for. To showcase that fanaticism, and to reward its many fans, the company opened a pop-up stall in London, fronted by its founder Ben Francis to sell authentic branded products…

Best Buy Expands Into Beauty Devices, E-Bikes and Patio Furniture

Best Buy is moving beyond its staple electronics lineup, adding beauty gadgets, yard products and personal electric transportation to its in-store and online selection. The retailer will begin carrying the new categories across hundreds of stores and online as part of a two-year plan to expand its business into new areas that have proven popular…

The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it’s a poem in a birthday card, an apology letter or silly scribble on a Post-It, the written word has the ability to evoke emotions in ways that can elude the digital form. Customer loyalty–and the drivers behind it–are…

H&M Wants to Build Men’s Confidence Through Their Fashion

As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident–a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson. The campaign, titled “Wear That Feeling,” was developed by B-Reel…

Walgreens Brings on Ex-Calvin Klein Global Marketing Head Linh Peters as CMO

Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks. Peters, who also takes on an svp role, steps into the job previously held by Patrick McLean, who departed Walgreens in January during a period that saw over…

How to Build Augmented Reality Into Your Ecommerce Strategy

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Rose Ahn, vp of partnerships, shares tips on taking the technology’s current capabilities beyond an ad campaign into a fully integrated commerce strategy. The last two years have shown us there is always a tipping point when the masses will…

This DIY Retailer Literally Flipped a House on Its Head to Capture a Life-Changing Moment

Marketing from the home improvement sector tends to hit a single note, encouraging people to constantly notice flaws and fix up their houses. Floods of interior design content on social media may also make some people feel as if their homes will always fall short of an idealized, Instaworthy image of a dwelling. A new…

Why This New Zealand DIY Retail Campaign Resonated So Strongly

For over 47 years, Mitre 10, a retailer of hardware products, builders’ supplies and DIY essentials, has been catering to New Zealanders who, after being stuck at home for a prolonged period, dreamt of making home improvements perhaps beyond their capabilities. This realization meant that it was time for the brand to implement change to…

Magnolia Bakery Rebrands to Expand Ecommerce Business

Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau. Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month,…

Meta Store to Open May 9 in Burlingame, Calif.

Meta is entering the brick-and-mortar retail arena, but in real life, not the metaverse. Facebook’s parent company said Monday that it will open the doors to the roughly 1,550-square-foot Meta Store on the company’s campus in Burlingame, Calif., May 9. The Meta Store marks the company’s first physical retail space, and shoppers will be able…

4 Search Trends Retailers Need to Watch Out For

Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…

For the First Time Ever, a Man Is the Face of Victoria’s Secret Pink

Victoria’s Secret Pink, the lingerie and apparel line that appeals to younger consumers than its parent company, has partnered with its first-ever male brand ambassador, the actor Darren Barnet. While not a household name yet, he’s best known for his role on Mindy Kaling’s Netflix series Never Have I Ever. Throughout 2022, Barnet will promote…

Now’s Your Chance to Go RVing in Barbie’s DreamCamper

Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barbie’s 11.5-inch frame. Until now, that is. In a three-way promotion from Barbie, peer-to-peer RV marketplace RVshare and experiential toy retailer Camp, the DreamCamper is…

You Can Relax, Twitter: Guitar Center Adds a ‘G’ to Logo

For a couple of years now, Twitter users have been pointing out something odd about Guitar Center’s logo. The crux of the discussion: The guitar, which has a slight gap between its body and neck, is meant to represent the letter “G.” Some consider it a stretch: I just feel like we’re being really generous…

A Surprise Ending Marks This Quirky French Retailer’s Commitment to Sustainability

Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing. To introduce…

eBay Shows Users How to Pimp Their Mom’s Ride

The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…

This Motivational Ad Will Make You Want to Get Out and Garden

The sun is almost shining and spring is in the air. And with with the emergence of the improved, if still volatile, weather across the U.K., gardening chain Dobbies Garden Centres has released a campaign that aims to motivate and compel gardeners to take action. The brand, established in 1865, is the U.K.’s largest garden…

Meet Penny James, a JCPenney Superfan Who Reminds Us ‘Shopping Is Back’

Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.” As its 120th anniversary approaches–a milestone Amazon won’t hit until the year 2114–the retailer is introducing a new spokescharacter named Penny James,…

Step Inside UK Retailer Argos’ Branded Hotel Where Pinterest Meets Real Life

This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…

Hornbach’s Madcap Spring Campaign Is the Stuff of Gardening Nightmares

It’s like something out of a nightmare: Trees and plants come to life, break free from the ground and steal a human’s car. Their madcap chase down the road upends a neighborhood and unsettles passersby. Spring has never looked so terrifying. This chaotic scene is the latest campaign from Hornbach, a German home improvement retailer…