For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company–which houses mortgage, real estate, and financial services brands– debuted its new logo, wordmark, and color palette….
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. “The Body Is Art, Part II” ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA…
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency’s first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter’s archives and top cultural trends at the center of those…
Men’s grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand’s internal team to develop campaigns that will “provide a fresh new take on men’s grooming,” according to a statement. Duke Cannon declined to disclose the size of its…
Major League Baseball’s chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. “Thanks [to] my league and club colleagues for many seasons of excitement –…
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand’s first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company’s CRO. The new CMO brings over 30 years of consumer marketing experience to…
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work. While consumers still feel conflicted about brands use of the technology, some marketing departments have found savings by leaning on generative AI in…
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit…
Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan. 21, 2025. Moskowitz is the latest chief marketing officer (CMO) to move into a CEO position. She joins from Etsy, where she served as…
Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and Reddit to air their grievances with the campaign’s AI-powered features, calling the music streamer “lazy” and saying the work “flopped” for its lackluster design and…
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company’s mission to “develop AI as powerful as human cognition, known as artificial general intelligence…
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at Intuit, most recently as CMO and evp, general manager of the strategic partner group, where she helped reimagine the brand’s marketing approach…
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed “Eyes. Lips. Face. Fandom.” campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter’s…
Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk’s impact on the Trump brand. Here’s a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.… In the company of Musk—redolent of […]
The post Musk Rebranded Trump? That’s Not What Happened appeared first on Adpulp.
How much is Wicked’s marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris’s Arc de Triomphe seemingly lit up in green and pink to mark the movie’s release appeared on X. Though the marketing spend for Universal Pictures’ flick hasn’t been disclosed publicly, its extensive range…
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like…
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