Hasta La Creative!

Now in its 13th year, the WARC’s “Marketer’s Toolkit 2024” offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get […]

The post Only You Can Understand Or Act On A Customer’s True Wants and Needs appeared first on Adpulp.

People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […]

The post Martin Weigel Imagines A Better Future for Strategy and Strategists appeared first on Adpulp.

During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch […]

The post Ad Chatter Season 4, Episode 2: Steve Red of RTO+P appeared first on Adpulp.

Discriminating against people due to their age is a pox upon advertising and media houses. It’s bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is […]

The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.

Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency’s “best assets,” a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these […]

The post “Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking appeared first on Adpulp.

Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […]

The post Lose Trust and Relationships Rust appeared first on Adpulp.

“Marketing effectiveness” sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it’s not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why […]

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Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […]

The post Are You Helping Your Clients Reach Digital Marketing Maturity? appeared first on Adpulp.

Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […]

The post Are We Profoundly Misinformed? It Must Be Someone Else’s Fault appeared first on Adpulp.

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […]

The post How to Improve Your ‘Digital Body Language’ and Be Understood appeared first on Adpulp.