Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which…
Not long ago, a CMO said something to me that gave me pause: “We still need to rewrite the narrative.” He wasn’t talking about a brand’s story or a social commentary or even our industry’s stance on an emerging issue. He meant the “CMO narrative.” For as much ground as our field has gained in…
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector’s search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored…
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…
Economists and consumers agree: We’re in a recession, and brands are, understandably, nervous. Nervous about what’s next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb. And while avoiding tight margins is crucial,…
It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this…
Google kicked off a video campaign Monday, primarily on TikTok and YouTube, aimed at getting Generation Z to think critically about “information” they discover on the internet and to use its tools in doing so. The company described “Let’s Internet Better” as a call to action for Gen Z to use its search tools to…
Affiliate marketing allows you to control monetization and focus on the niches you’re most passionate about. It also gives you the chance to promote products you truly believe in and generate more revenue. As a blog owner or affiliate marketer, to take your strategy to the next level, you need a good balance between SEO…
A bipartisan group of high-ranking U.S. senators introduced a bill today that, if passed into law, would require Google to break up its ad-tech business as part of a plan to bring regulation and transparency to the historically murky world of programmatic advertising. The bill, entitled the Competition and Transparency in Digital Advertising Act, is…
In response to high demand from its users, Google is extending categories for users to control what ads they do and don’t want to see. Now, people using YouTube or Google can go to their Google Account dashboard and lower the volume of ads in categories like pregnancy, dating, parenting and weight loss in Ad…
Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…
Exceptional customer service is essential to nurture, retain and earn the loyalty of customers. And the big win for you? Devoted customers mean more revenue for your company! One way to earn that customer loyalty is by offering awesome customer service. Customers want real-time interaction with the companies they deal with. People have come to…
August 2021 is the month Google changed forever–that is, if you own a website. The Google page experience update rolled out for mobile devices, shocking business owners who were not prepared. Google announced that the update was coming, but few were prepared. An analysis of 5 million desktop and mobile pages before the update found…
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all thought, “2021 can’t be any…
When it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…
Does it feel like every time you get into a good groove with your Google Ads, the search giant switches things up and you have to rethink your campaigns? Even as a professional who works in this space, I often feel like I’m playing Whack-a-Mole with Google Ads updates, and it’s not surprising that so…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page. You might have a vague idea of what it means, but not about how it impacts your website or SEO efforts. Like Google+, AMP was lauded as The Next…
Search consultancy Captify has taken a majority investment from private equity firm Capital Partners as it plans for growth in the impending cookieless digital ecosystem. The U.S. investment firm has focused on information and data-centric software businesses ,with 10-year old Captify being its latest venture. Captify, run by founder and chief executive Dominic Joseph, launched…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
