Adpulp Likes “Domino’s Emergency Pizza”

There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […]

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Super Sweet Sounds of the ’70s Used to Sell More Stuff

Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]

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What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”?

Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I’m posting below, has 86,434,314 views since debuting five days ago. The video also has a ‘live read’ and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It’s an old-school […]

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Secondhand Has the Upper Hand in Designer Fashion

When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them are a cottage industry of resellers including The RealReal, a top destination online and in person for those on the high-end bargain…

Infographic: It’s a Frugal Back-to-School Season as Inflation Bites

‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million…

Retailer Marks & Spencer Enlists Sienna Miller to Reach a New Generation of Shoppers

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its…

Even Retail Media Owners Want More Measurement Standardization

There’s no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand budget investment to continue flowing, RMNs must work toward standardization, something Europe’s Interactive Advertising Bureau aims to achieve by bringing together retailers in the region. Retail media is currently the third fastest-growing advertising channel, forecast…

Neiman Marcus Explores ‘New Frontiers’ as Both a Seasonal and Strategic Direction

For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…

How Häagen-Dazs’ New Store Design Does Luxury on a Budget

For all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a…

Hornbach’s Handcrafted Ad Inspires the Most Out of Small Spaces

The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have. The campaign,…

Long Live the Indie Bookstore

As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that “small booksellers not only survived the pandemic, but many are thriving.” More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales […]

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The Best Gifts Don’t Come from Amazon, They Come from the Heart

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]

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Ikea Adorably Recreated Its Catalog in Animal Crossing

Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to say every marketing tie-in or stunt has been a good fit, or that the integrations even made much sense. (Inclusive new avatar skin options from…

Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…

Square and Stripe Tell Powerful Stories of the Small Business Owner’s Struggle

Small business is the backbone of the economy. Small businesses are also a radiating pain point during this devastating economic downturn. According to WBUR in Boston, earlier this summer, MassINC Polling Group surveyed 1,868 small businesses (defined as having fewer than 500 employees). Their findings show that 44% of small businesses lost at least half […]

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Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn

Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name,  laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald’s, […]

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Brands Pause to Acknowledge the American Melee and Register Their Sadness

Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]

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As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round

Did Someone Say “FREE BEER”? Someone did. The next round of Bud Light’s is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward […]

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This Is Etsy’s Moment

Amazon.com is positioned to win right now, but the Seattle-based behemoth isn’t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares […]

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Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware

Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]

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