Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats

Food delivery? Check. CBD, or cannabidiol, delivery? Mark that down as a check as well, at least to Uber Eats customers in New York. On the eve of April 20, Recess, the CBD sparkling water brand that just screams “made for millennials,” announced a partnership with Uber Eats. The collaboration was announced via a tongue-in-cheek…

Everlane Is Rolling Out a New Sustainable Sneaker Brand Called Tread

Everlane is joining the sneaker business. The almost-decade-old basics company is debuting a new sneaker brand, dubbed Tread, to achieve its mission of removing virgin plastic in its supply chain by 2021. The first Tread style is the Trainer, an everyday sneaker for both men and women. The shoe will be available in seven colors…

Walgreens Partners With Narvar to Make Online Shopping and In-Store Pickup Easier

Consumers can now purchase Band-Aids and pick up their latest online shopping purchase from Urban Outfitters at the same place: Walgreens. Narvar, a customer experience company that powers the shipping information for brands like Warby Parker and Macy’s, is debuting Narvar Concierge in partnership with Walgreens, letting any retailer on the Narvar platform enable an…

Walmart Teams Up With Kidbox on a Styling Subscription Service for Kids

Walmart is partnering with curated children’s clothing startup Kidbox to enable customers to order up to six boxes each year that are personalized for children based on their characteristics, as well as season and location. Each box costs $98 and comes with six to seven items. Customers have seven days to decide what they want…

Using Behavioral Economics in Digital Marketing to Entice Consumers

The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…

Shopify’s First Brand Ads Want You to Go From Making Things to Building a Business

Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but with its first brand campaign, the Ottawa-based company is aiming to convert a new swath of makers into entrepreneurs. With lighthearted lines like “Let’s make your mom’s ‘famous’ recipe actually famous,” the outdoor-heavy campaign was developed through a partnership between the…

Allbirds Debuts a Limited Shoe Drop With the National Audubon Society

As Earth Day approaches, more direct-to-consumer brands are debuting product releases that highlight the importance of climate change, sustainability and other topics related to the environment. Everlane recently worked with The New York Times to roll out a collection of T-shirts and sweatshirts to zero in on these issues, and Allbirds has teamed up with…

Jumia Makes History as the First African Tech Startup on the New York Stock Exchange

It was a big day on Wall Street as ecommerce platform Jumia became the first African tech startup to be listed on the New York Stock Exchange. According to a regulatory filing, Jumia was proposing an offer of 13.5 million American Depository Shares (ADS), which each represent two ordinary shares, at an anticipated price of…

Walmart Is Adding More Robots to Its Workforces, in an Effort to Give Existing Employees ‘More Satisfying Jobs’

Walmart is expanding its fleet of in-store robots following a 2018 trial at “just a few locations,” however, it did not provide assurances about employee jobs in its announcement. Instead, Elizabeth Walker, manager, brand content of Walmart Corporate Affairs, said in a statement, “The idea is that by leaning into the future, associates will be…

The New York Times Is Partnering With Everlane on an Apparel Line to Promote Climate Change Journalism

It’s an unlikely pairing, but the partnership between Everlane and The New York Times works, as both have a perspective around climate change. On Everlane’s side, the company’s ethos centers around transparency and bringing to light just how many resources it takes to produce a piece of clothing. (It also recently debuted a sustainable clothing…

Macy’s Launches Story, an Instagram-Friendly Retail Concept, in 36 Locations

Macy’s unveiled Story today, a new type of store format in 36 retail locations, spread out over 15 states. The roll out comes about a year after Macy’s acquired Story, a retail concept that focuses on a particular theme and changes up the products and layout every few months. Staying true to its roots, this…

Social Video App TikTok Is Steady Stepping Into Shoppable Ads in the U.S.

Every major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas. On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place…

Dote, the Shopping App Popular With Gen Z, Is Rolling Out a Live Shopping Feature

Browsing and buying the looks of influencers and creators is so last year. These days, companies want a QVC for the mobile age. That’s why Dote, a mobile shopping app, is bringing a form of live shopping to its platform. Popular Gen Z creators like Fiona Frills, who has 57,600 followers on Instagram, and Summer…

Even Sears’ Landlord Wants ‘Non-Sears Tenants’

If it’s going to survive much longer, Sears truly needs a miracle. Instead, it is getting Home & Life stores. In May, it will open three such smaller format locations in Anchorage, Alaska; Lafayette, La; and Overland Park, Kan. They will stock a truncated selection of merchandise, including appliances, smart devices and mattresses. Sears is…

How an Email Marketing Company Is the Real Winner From the Shopify and Mailchimp Breakup

Consider this an overnight success story almost a decade in the making–Klaviyo, an email service and marketing company founded in 2012– is currently the hottest company on the block thanks to the ongoing drama with Shopify. As news rolled out over Mailchimp leaving Shopify’s marketplace, many merchants forced to make a decision about email service…

Deny Americans Avocados And The Revolution Begins

Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]

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Walmart and Google Are Making Voice-Enabled Grocery Shopping Possible

“Hey Google, go to Walmart and do my grocery shopping.” Starting this month, Walmart customers will be able to ask Google Assistant to add groceries to their digital carts starting with expanded Voice Order functionality. Tom Ward, senior vice president of digital operations at Walmart U.S., said in a blog post that customers should be…

Casper’s Latest Funding Shows Direct-to-Consumer Hype Isn’t Dying Down Anytime Soon

This week, direct-to-consumer mattress brand Casper reached unicorn status (with a valuation of $1.1 billion) with a $100 million round of funding, making it the third DTC brand this month to do so. The investment is going toward more brick-and-mortar stores–the company currently has 23 stores–and expanding internationally, particularly in Asia, Bloomberg reported. According to…

Poshmark Rolls Out a New Tool to Make It Easier to Collect Sales Tax

Ten months after the U.S. Supreme Court ruled states can make ecommerce companies collect and remit sales tax, Poshmark is debuting Posh Remit to collect this levy on behalf of Poshmark sellers. The new tool is rolling out in 45 states, five territories and other local jurisdictions where laws have passed since the Supreme Court…

JD.com Debuts Joybuy on Google Express

Chinese ecommerce platform JD.com has added a digital U.S. storefront on the shopping service Google Express. JD did not respond to a request for comment, but Google confirmed “an assortment of inventory from JD.com is now live on Google Express.” Another dead giveaway: The Google Express page Joybuy includes JD’s mascot, the dog named Joy….