Amazon’s Prime Day Sales Surpassed Black Friday and Cyber Monday Combined

An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a press release lauding the 48-hour sale as “the largest shopping event…

The EU is Investigating Amazon for Anti-Competitive Behavior

The European Commission has opened an antitrust investigation into whether Amazon is using data from independent sellers on its platform for competitive advantage. A press release from the Commission pointed to Amazon’s dual–and perhaps conflicting–roles as a retailer of products and as a marketplace where other merchants also sell goods. “When providing a marketplace for…

Here’s How the First 24 Hours of Prime Day Shook Out

We’re past the halfway point of Amazon’s first-ever 48-hour Prime Day and Amazon is already boasting how discounts have saved Prime members “hundreds of millions of dollars in the U.S.” Meanwhile, the company says customers around the world have purchased millions of Alexa-enabled devices, along with Instant Pots, water filters and Crest 3D White Professional…

Retail Startup Bulletin Raises $7 Million Series to Build a Platform That Connects Brands With Stores

Bulletin, a retail startup with three shops in New York, has raised a $7 million Series A from Foundation Capital, with additional support from Kleiner Perkins, Trail Mix Ventures and Afore Capital. It’s the company’s second round of funding, having raised a seed round of $2.2 million in 2017. The company plans on expanding its…

Disgruntled Amazon Pilots Will Use Prime Day as a Pulpit for Their Concerns

As Amazon readies for what will likely be two of its busiest days of the year, the pilots who transport its cargo are releasing a digital ad campaign on Facebook to highlight “concerns about how they are being overworked, underpaid and disrespected by their carriers.” It’s the latest move in an increasingly bitter logistics saga…

5 Ways Retailers Can Fight Back Against Prime Day. Could One Be Amazon’s Achilles Heel?

If ecommerce platform Amazon was a hero from ancient Greece, it might be Achilles, the demigod warrior who appeared unbeatable on the battlefields of Troy. As anyone familiar with the origin of “Achilles heel” knows, his well meaning mother hoped to save him from his fate, which was to die in the Trojan War, by…

How Amazon’s Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%

Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit. Each retailer, of course, adds its own spin–staring a day earlier, ending a day later,…

Alibaba Matches Amazon’s Hype With Singles Day Changes

Alibaba may have cut Amazon’s Taylor Swift victory lap short, announcing plans to take its Singles Day countdown gala global this year on 10 cable networks in China, Southeast Asia, Africa and North America. To be fair, the Prime Day concert was streamable in 200 countries, but Alibaba’s timing at the very least is interesting–and…

Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Tech

While a record 40 million people have tuned in to watch the third season of Stranger Things since last week’s debut, a smaller but impressive subset of the sci-fi thriller’s fans have been busy playing an alternate reality game based on the show’s themes of Russian espionage. The game, Operation Scoop Snoop, began last week…

Coca-Cola Is Partnering With New Jersey’s Massive American Dream Mall for 10 Years. Will It Work?

Stuck in the mud, somewhere in the swamps of the New Jersey Meadowlands lies the American Dream. Or so we’ve been told for the last 16 years. What has been an albatross around the necks of several NJ gubernatorial administrations, the 3-million-square-foot mall by Triple Five Group in East Rutherford, N.J, is finally set to…

Lady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailer

Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon. In a move that shocked the beauty retail industry, Lady Gaga’s upcoming beauty line Haus Laboratories will be available on Amazon in nine countries starting in September. The launch has the potential to change brands’ perception of…

Tim Armstrong’s Direct-to-Consumer Company Rolls Out Its First Product to Help Brands Reach More Customers

Unbox, the first brand out of dtx, the company founded by former Oath CEO Tim Armstrong to invest in direct-to-consumer brands, is officially here, offering brands a new type of marketing experience. With Unbox, codes and tags across all types of marketing channels from digital to catalogs will let consumers quickly scan the code and…

Quip, an Instagram-Friendly Toothbrush Company, Is Going After the Dental Insurance Industry

Instead of simply disrupting a category, direct-to-consumer brands are expanding into changing up entire industries. Two telemedicine direct-to-consumer brands–Ro and Keeps–started the first wave by offering men a different way to get a doctor’s consultation on uncomfortable health issues. Now, Quip, a DTC toothbrush company that’s sold in Target and Walmart, is rolling out two…

LG Electronics and Pantone Color Institute’s New Pop-Up Brings a Multi-Sensory Experience to New York

Welcome to a world of dazzling colors–and delicious pastries. LG Electronics USA and the Pantone Color Institute are collaborating for a new pop-up, Caf? OLED by LG, this weekend in New York. The electronics company and the color institute will “marry” the spectacle of Pantone colors on an LG OLED TV to support the powerful…

This DTC Brand Is Offering an Influencer University to Give a Crash Course on Navigating Brands

In an industry rife with false advertising, loose FTC guidelines and influencers peddling products that maybe even they don’t believe in, Seed, a direct-to-consumer probiotics brand, wants to change how influencers work with companies. Seed rolled out its affiliate program, Seed University, on June 25. The idea behind Seed University, which exists solely on Instagram,…

SeaVees Is California Casual

Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it. As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual. ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising […]

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How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers

Brands can now track online and in-store consumer behavior in a way that will help them target their marketing and predict monetary trends. Punchh’s new machine learning initiative, Predictive Customer Lifetime Value (PCLV), is connecting the gaps between the in-store and online experiences. Using a new advanced algorithm, companies can track the expected CLV of…

Toys R Us Could Fill a Retail Void, but Only After Reinvention

Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids–and that the adults who shopped there when they were young still haven’t grown up, much like those in its jingle. That’s according to Bloomberg, which…

It’s Nearly Impossible to Revive Dead Retailers, but Investors Are Trying

The latest retailer to potentially come back from the dead is Toys R Us, the 60-plus-year-old toy store that ceased operations in 2018. In the bloodbath that has been brick-and-mortar retail in the ecommerce age–some even call it a retailpocalypse–many long-standing retailers in American malls and shopping centers found themselves flailing against an invisible foe….

Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop

For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal–and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it. Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling…