Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

There’s plenty of data pointing to the growing need for plus-size fashion, whether it’s Plunkett Research’s findings that 68% of American women are wearing a size 14 or above, or that, according to market research firm NPD, one-third of women consumers believe they’re plus-size. Companies like Modcloth, Target and Reformation are attempting to fill that…

Facebook Outlines How Brands Can Reach Today’s Consumers

As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience. Even the social landscape is different from just a couple years ago, and a new Facebook report points out…

Shopify Is Now Open to CBD Retailers

With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.’s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, starting today, CBD sellers can now join the platform’s more than 800,000 global merchants and…

Equal Parts Is a New Kitchen Brand That Also Helps You Cook

Despite the overabundance of meal kits and the resources to turn any cooked dish into an Instagram masterpiece, millennials are eating out more compared to other generations. And yet, direct-to-consumer startups from Great Jones to Potluck are swooping in to change up the habits of a generation that’s supposedly used to tapping their way to…

The Road to Brandweek: Kroger’s Mandy Rassi on Why Purpose Is the Biggest Buzzword

With the advent of online shopping and an explosion of delivery options–including autonomous robots and a service in which personnel actually restock your refrigerator–consumers are no longer limited to the products on the shelves at their local grocery store. At our upcoming Brandweek event, taking place Nov. 3-6 in Palm Springs, Calif., hear Mandy Rassi,…

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact of this shift: “Brands are now being pushed beyond their classic business interests to become…

How Sustainability Is Changing the Way Consumers Get Dressed

There was a time when sharing clothes was limited to siblings, best friends and roommates. Now, however, thanks to services like Rent the Runway and the RealReal, the art of renting, subscribing to and consigning clothes owned or worn by other consumers has a much wider audience. And while the genesis of these services may…

Prepare Yourself. This Ikea Ad About the Bond Between 2 Dogs Is Powerful Stuff

Call it emotional manipulation if you must, but Ogilvy Greece’s new ad for Ikea is definitely one of the biggest tearjerkers we’ve seen in years. The spot for Ikea Greece tells the story of a dog who’s adopted by a loving family, but must leave her best friend behind in the process. In just 90…

Walmart Is Expanding Its Unlimited Grocery Delivery Service

Walmart said it is extending its unlimited grocery delivery service to the 200 metro areas in which it delivers groceries “based on the positive response of customers.” Customers who want to avail themselves of the service will pay $98 a year, $12.95 a month or a per-delivery fee. Walmart tested the service–and price points–in Houston,…

Everlane’s Newest Retail Store Is Its Biggest

Everlane’s newest and biggest shop in New York comes with details like 4,000 square feet and 12 fitting rooms that continue to iterate on the brand’s retail footprint. The digitally native brand, which has three other stores, including one that opened in Los Angeles in August, is sharpening its bricks-and-clicks strategy by opening up a…

Why Harry’s Is in No Rush to Hop on the Amazon Bandwagon

Amazon is projected to account for nearly half of all U.S. ecommerce sales this year, but you still won’t find shaving and personal care brand Harry’s selling directly on the platform. That’s because the brand already sells directly to consumers on its own site and didn’t think online retail was a huge unmet need when…

Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home

Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center:  Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]

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These Direct-to-Consumer Food Brands Want to Change How You Eat

At Nuggs, a direct-to-consumer brand that creates pea protein-based nuggets, customers are technically eating a prototype. Thanks to the direct line DTC brands have to customer feedback, a company like Nuggs works on new versions of its nuggets, making it an ever-evolving product where the next box of Nuggs is better than the last. Nuggs…

Walmart Will Stop Selling Handguns and Certain Types of Ammunition

After “a lot of thought,” Walmart CEO Doug McMillon announced the retailer will stop selling handgun and short-barrel rifle ammunition, as well as end the sale of handguns in Alaska, the only state where they were available, after its current inventory commitments. As a result, McMillon said Walmart’s market share in ammunition will decline from…

Ralph Lauren’s TikTok Campaign Around the US Open Is a First for the Platform

As the U.S. Open ramps up with brand activations, Ralph Lauren is rolling out a new campaign tied to the sporting event on TikTok. Ralph Lauren is using both the sponsored hashtag challenge offered on TikTok and the platform’s latest offering, which lets consumers buy products within the app, called hashtag challenge plus. This marks…

Target’s Tariff Strategy Might Haunt the Retailer

Target told its suppliers they’ll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a…

Generic Brands Are Getting Some Serious Upgrades

Private label brands used a similar playbook for more than 100 years, after a pharmacist in Columbus, Ga. created what we now know as RC Cola as an alternative to name brand soda in 1905. But recently, the blueprint has changed as retailers focus on driving consumer loyalty and put price points in the backseat….

Le Tote Acquires Lord & Taylor in a $100 Million Deal

Lord & Taylor, the famed 193-year-old brand that’s struggled for years and recently closed its Fifth Avenue flagship in New York, is getting a second life. Le Tote, a 7-year-old digitally native clothing subscription brand, acquired the storied retailer for about $100 million. Hudson’s Bay Company, which owned Lord & Taylor, is still set to…

Disney and Target’s Partnership Comes Just in Time for the Holiday Season

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney’s annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with…

The Ikea Catalog Has the Answers to Life, the Universe and Everything in This Funny Ad

Ikea’s catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fj?llas. But what if it also contained the secrets to taking control of your entire life, including your relationships and insecurities? A schlubby guy named Ali stumbles across just such a discovery when he begins browsing the retailer’s latest catalog…