Hasta La Creative!

There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this […]

The post Ad Chatter Season 4, Episode 1: Featuring Wade Sturdivant of NowAndThentor.com appeared first on Adpulp.

Long copy. I won’t say it’s a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I […]

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For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,'” he told Adweek. “A career that allows me to daydream, come up with weird,…

For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…

“Enjoy Illinois” is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. I also like the positioning line used in the campaign, “Welcome to the middle of everything.” For the state of Illinois, it’s the perfect tagline. The […]

The post Jane Lynch Enjoys Illinois, Invites You To Do Likewise appeared first on Adpulp.

There is a job in which smart people are paid to think, create and dream but it’s not taught in schools where children are told to follow rules and do what they’re told to the extreme. The world of advertising is perhaps still a mystery to most of the planet as it rarely makes an…

As brand social media continues to evolve, the trope of “the intern runs the account” is in the past. Now brands are looking for ways to manufacture a tone that seems like an intern is running the account. Sometimes this results in massive success, and other times this is a beautiful disaster. Below are three…

Here I find peace. Here we are free. Here the tradition continues. Here it’s your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? […]

The post Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them appeared first on Adpulp.

Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […]

The post I’ll Take ‘Creative Wizardry’ for $800, Alex appeared first on Adpulp.

Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there’s a universe of talented writers and designers and many are willing to work […]

The post What Is Great Writing, And Where Do Great Design Ideas Come From? appeared first on Adpulp.