Pilk Is the Drink of Choice for Santa and Lindsay Lohan in Pepsi’s Holiday Campaign

In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is offering fans an unconventional twist on a holiday favorite with its latest product, Pilk and Cookies. For those who may not know, Pilk…

This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee

Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience–menstruation–still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman…

Boycotting the World Cup? This Soccer Magazine Has a Restaurant for That

What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That’s why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup…

Simple Always Wins: The Story Behind ‘Speaking in Color’

I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing–damn, we might be on to something.” A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows…

Blind Models Strike a Pose in This Campaign for Better Disability Inclusion

While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever’s Degree’s Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center…

Creative Flavor: Alejandro Barreras Doesn’t Need Glitz and Glamour to Make Unforgettable Work

Chemistry Cultura’s ecd Alejandro Barreras says that his proudest work was neither for a “glamorous client or target demographic,” nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. “Libre by Nexus is a company that provides…

Howler Creates ‘Group of Death’ to Scream Metal Anthems to Protest World Cup

As the FIFA World Cup gets underway in Qatar, a soccer magazine is taking a wildly different approach to its coverage of the globe’s biggest tournament–and it involves thrash metal protest songs, a fundraiser for girls and youth soccer and its own version of the “Group of Death.” The team at Howler Magazine, a publication…

Velveeta Wants to Be Part of Your Next Booty Call

Velveeta wants to be invited to your next late-night call. As a way to satisfy fans’ unbridled snack cravings, Velveeta is inviting pleasure seekers everywhere to rethink that standard booty call with the launch of “Velveeta Foodie Call,” a new part of its existing “La Dolce Velveeta” platform. The brand is offering fans everywhere the…

Uber Wants to Be Your ‘Getaway’ Car for the Holiday Season

After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it’s ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign…

The Truth About Ryanair’s ‘Savage’ Social Media Strategy

For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you’re one of the millions of people who have seen it’s hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet’s…

Nike’s Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who’s Best

Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, “Footballverse.” To celebrate soccer players of the past and present, “Footballverse” features a four-minute spot highlighting the athletes’ skills through an imaginary universe where they all compete together to answer the debate of who’s…

Ted Lasso Offers Words of Encouragement Via Billboards Ahead of World Cup

With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men’s National Soccer Team (USMNT) needs a bit of encouragement ahead of the games–Ted Lasso. To motivate members of the USMNT, a series of mysterious and inspirational messages emulating…

Dr Dre Released the Most Intense Ad for Roller Skates You’ll Likely Ever See

Skating culture has seen fluctuating popularity since the ’70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that’s the subject of a new short film…

Adcolor Announces Nas as Keynote Speaker for 2022 Conference

Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. This year’s programming will kick off with a word from a very special guest: Grammy Award-winning musician Nas. Adcolor’s 2022 Conference will take place from Nov. 17-19 in Los…

These Clothes Bear Scars to Show the Resilience of Brazil’s LGBTQ+ Communities

Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in societal acceptance in some areas, others are still lagging behind, making it dangerous for queer and trans people to live authentically. In Brazil, violence is particularly at the forefront of the minds of members of…

Steve Burns Solves a New Mystery for Flock Freight: ‘How Much Is a F**kload?’

Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a…

Creative Flavor: Javier Osorio Shares How He Became ‘Bewitched’ With Creative Advertising

You’ll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star’s distinct creative direction. Freelance creative director Javier Osorio is no different in that respect, but he does cite an interesting, very specific source of inspiration: the classic 1960s sitcom, Bewitched–more specifically, one…

Car Sharing Opens the Door to Adventure in Vibrant Campaign for Turo

Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom. These Animated BMW Ads Turn a Times Square…

Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide

Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City? At some point, they all featured another New York City icon: Magnolia Bakery. Established in 1996, the shop has exceeded local popularity to…

How Columbia Journalism Review Aims to End ‘Missing White Woman Syndrome’

When 22-year-old Gabrielle Petito went missing in Florida last year, media critics noted the discrepancy in the coverage her case received compared to missing people of color. That instance of “missing white woman syndrome,” a phrase coined by PBS anchor Gwen Ifill in 2004, serves as the center for the “#EveryoneIsPressworthy” campaign launched by TBWAChiatDay…