Hardee’s and Carl’s Jr. Get Prehistoric With a Primal Menu for Jurassic World Dominion

When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE…

AAPI Creative Spotlight: Eric Lee Unearths Truth and Humor With Sharp Copywriting

For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,'” he told Adweek. “A career that allows me to daydream, come up with weird,…

Will Arnett Adamantly Rejects the Future of Commerce in Ad for Digital Tools Platform

Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.” The…

AAPI Creative Spotlight: Josh Paialii is Ready to Inspire the Next Wave of Creative Storytellers

Before becoming group creative director of The Many in Los Angeles, Josh Paialii was a professional Polynesian dancer. “I always had a passion for creative storytelling, the sharing of cultures and inviting people to watch and experience something entirely new to them,” Paialii told Adweek as part of the AAPI Creative Spotlight series created in…

These Volkswagens Truly Don’t Want to Be Serviced by Anyone Else in New Ads

What greater sorrow is there than driving out of a mechanic’s shop, full of optimism that you’ve successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home? One-size-fits-all auto care isn’t always the answer. Sometimes you’ve got to get a…

AAPI Creative Spotlight: David Lee Channels the Brand’s Ethos to Make Something Memorable

LA/NYC-based chief creative officer of Squarespace, David Lee, has made a practice of staying down-to-earth regardless of how big or small a project happens to be. “We are a very DIY company. Our product is a DIY product–it makes sense for us to DIY our own creative, but we sometimes look at what else we…

Tillamook Continues Its ‘Partnership for Creamier Ice Cream’ With Jenny Slate

Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform,…

AAPI Creative Spotlight: As an Editor, Kristin Yawata is the Ultimate Collaborator

Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she…

AAPI Creative Spotlight: Kirstie Bones’ Work Tosses Out the Playbook

Having been exposed to creative writing and narration at such an early age, San Francisco-based associate creative director Kirstie Bones knew that she’d eventually land in an imaginative role. “My grandparents and parents were my first creative role models, so I had an early appreciation for creative experimentation and the power of narrative,” Bones tells…

Soccer Players Struggle on an Uneven Playing Field to Address Gender Inequality in Sports

Soccer has become a major battleground in the fight for women’s equality, with the U.S. women’s national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with “Joga Na Subida (The Unlevel Playing Field)” a campaign with BETC Havas S?o Paulo designed to draw awareness to the unequal…

Thinx and Mischief Partner for a Campaign That Gets Uncomfortable on Purpose

According to a recent study by absorbent underwear brand Thinx and Ipsos’ U.S eNation, 60% of Americans think that “moist” is the most cringeworthy word in the English language. The word “panties” is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc….

Harmon Brothers’ Version of Hell Summons the Devil to Promote Netflix’s The Chosen

The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers. The campaign, “The Chosen is Not Good,” serves as a non-traditional promotion for the series, produced by Angel Studios, that chronicles the life of Jesus over seven…

AAPI Creative Spotlight: From DIY Music Videos to Ad Greatness, JJ Augustavo is Undefeated

Filmmaker JJ Augustavo never intended to have a career in advertising. “I was making mostly music videos and aiming to get into features as soon as possible,” he told Adweek, “but then somebody saw something in my work and thought, ‘Hey, this guy could make something different for us.'” Before long, the LA-based creative began…

The Campaign Using LinkedIn to Pay It Forward for Young Creatives

When starting out in a career, everyone needs a bit of luck or some backing. With that in mind, an organic social media campaign using LinkedIn banner ads has begun with the aim of promoting the work of young creatives and finding them projects or employment. Devised by VMLY&R creative directors Christopher Joyce and Perle…

AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas

Tampa-based copywriter Dayna Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture–and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of…

Don’t Keep Dancing on Your Own: New DoorDash Ads Suggest Boogying With Your Stress

Though cooking at home can bring feelings of accomplishment and joy, that’s often dependent on having the time to commit to it. When you’re in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food…

AAPI Creative Spotlight: Palak Kapadia’s Work Redefines the Concept of ‘Cool’

For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…

Adidas Defends Bare Breasts Creative as U.K Regulator Bans Ads

Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…

Doritos and Stranger Things are Throwing an ’80s Music Festival—in the Upside Down

Have you heard about the biggest ’80s music festival that never was? Storytellers say that Doritos Music Fest ’86 was poised to be the biggest event of the year … until the tour bus crashed near Hawkins, Indiana and the musicians disappeared into another dimension. It was the strangest thing. Fear not, pop rock enthusiasts….

AAPI Creative Spotlight: Rohit Thawani Makes Work That Feels ‘Wrong in the Best Way’

For LA-based creative director at TBWA Media Arts Lab Rohit Thawani, the perfect project isn’t afraid to be a little confrontational. “As a kid, my personality was built around provoking my friends and classmates. As an adult, it still is,” Thawani told Adweek. “My ideal project is one which looks for creative that appeals to…