Not long ago, a CMO said something to me that gave me pause: “We still need to rewrite the narrative.” He wasn’t talking about a brand’s story or a social commentary or even our industry’s stance on an emerging issue. He meant the “CMO narrative.” For as much ground as our field has gained in…
When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….
More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers…
China leads the world in social commerce as Western nations race to keep up, adapt and find new growth from social platforms. Creative consultancy Deft’s founder Ian Crocombe joined Adweek’s Social Media Week: London to discuss his company’s latest Social Commerce Report and what brands can learn from China’s success. Social commerce in China is…
The American Automobile Association might have great brand recognition, but in a world of cell phone apps for directions, trip planning and ride-shares, many people under age 45 think of AAA as something for their parents, not them. To drive customer acquisition among younger generations, Scott Lugar, CMO of AAA Club Alliance, the affiliate that…
Amazon CEO Jeff Bezos may no longer be the richest person in the world, but the ecommerce platform remains one of the most powerful companies in existence. Its reach stretches far beyond commerce and into cloud computing, health care, logistics and technology, to name a few additional business sectors. Advertising a brand of this scope…
In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. “It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator…
The best way to educate yourself on Internet marketing has found a new means of trying to figure out the secrets towards success on the web just got easier with the announcement that Internet marketing video tutorials for business home professionals will be made available soon.
This is the brainchild of iMarketing Masterminds, bringing together the business marketing experts joined together to create a new membership-only website.
The broad range of topics include: Personal Branding, Copywriting, List Building, Banner Advertising, Article Marketing, Video Marketing, Pay Per Click [PPC] Advertising, Press Release Marketing, Search Engine Optimization [SEO], Blogging, Social Networking, Joint Venture Marketing, Viral Marketing, and so much more.
(Source) Internet Marketing Training
Giveaway Riches, a new book released by Internet Marketer Jason James may be the key to help people weather the recession storm. At this time and age, people are looking for efficient means of sustaining reasonable lives and with the release of this book, James shares a couple of points on how to make it via Internet Marketing.
“I created this product to help struggling business owners build a large and targeted mailing list in record time to increase profits” James said. “Giveaway Riches will dramatically shorten the learning curve on Internet list building and help business owners build a large and responsive mailing list quickly”
There are people who have apprehensions as far as Internet Marketing is concerned. It may or may not work for you but at least you are getting some good directional advice. Besides, when everything today is down, what have you got to lose?
(Source) Giveaway Riches
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