I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […]
Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine’s Day. Today, it’s an annual online shopping event that mints money for online superstore Alibaba and its largest competitors. Donald Trump has repeatedly said his tariffs on […]
Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]
The post There’s Value In Being Counted appeared first on Adpulp.
Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. “In Austin, nobody’s too good, but everybody’s good enough,” says the M.O.C. That’s the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace “The Cowboy Code.” In his charming rambling Texan way, […]
The post Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes appeared first on Adpulp.
It’s hard to see details in the dark. But it’s not as hard when you’re equipped with the discreet low-light capabilities of Leica SL camera using M lenses. Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s “She Walks in Beauty,” and scored by Finnish composer, Anne? Kulonen. We […]
The post She Walks In Beauty, Like the Night appeared first on Adpulp.
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]
The post Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? appeared first on Adpulp.
Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle […]
The post Ilana Glazer Hooks Up with The Swoosh, Considers Benefits of Running appeared first on Adpulp.
Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. […]
The post Content Kings and the Never Contented: A Modern Fable in Reruns appeared first on Adpulp.
“I know you’re not ready for a walk-in tub,” says legendary Pittsburgh Steelers quarterback, Terry Bradshaw. How far the mighty have slipped in the tub. John Elway, the legendary Denver Bronco, isn’t doing much better in his choice of paid endorsements. When he’s in his own house of cars, things are better but by degrees. […]
The post NFL Legends Minimized By Bad Commercials In Retirement appeared first on Adpulp.
What happens to NFL stars after football? Some become commentators on cable TV, some open car dealerships, and a few make their way into the circus of commercials. For instance, Periscope and Minnesota Lottery, and the Minnesota Vikings are bringing Jared Allen back just in time for the season kick-off. “When it comes to sports […]
The post Jared Allen Discovered in Mega Fan’s “Jan Cave” appeared first on Adpulp.
There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them. Vans is introducing its latest brand campaign, “The Spirit of DIY,” featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them. No rules and unapologetic […]
The post Wear Vans And Do It Yourself appeared first on Adpulp.
Bob Dylan’s song, “The Man in Me” is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan’s album, New Morning. “The Man in Me” is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big […]
The post “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling appeared first on Adpulp.
Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating […]
The post “I Am An Angler” Is A Powerful Call To Action appeared first on Adpulp.
What’s on TV? Commercials. Let’s watch. New Balance LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, […]
The post What’s on TV appeared first on Adpulp.
Gimme shelter from economic doom. It’s just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ “No Filter” tour, which […]
The post The Stones Want Their Fans To Do Some Financial Planning appeared first on Adpulp.
Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]
The post Taylor Swift Tells The Haters To Calm Down appeared first on Adpulp.
It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]
The post Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support appeared first on Adpulp.
The marketing team at Applebee’s is using pop music to interest people in its food, although it’s clear that “Eating good in the neighborhood” takes more than just food. Ideally, Applebee’s offers a restaurant experience that Americans from many walks of life can enjoy. Let’s listen. Barry White and Pat Benatar are in play here […]
The post Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps appeared first on Adpulp.
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […]
The post When You Are On Spotify, You’re In Your Own World appeared first on Adpulp.
How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […]
The post Wayne Coyne Joins Deeplocal As Experience Designer appeared first on Adpulp.
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