Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials […]
The post A Big Idea: “Non-Mineable Land” Inside of Minecraft appeared first on Adpulp.
Banana Boat protects you from the sun’s harmful rays. Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. The sand’s warmth influences their sex during the incubation phase: if a turtle’s eggs incubate below 27.7°C the turtle […]
The post Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles appeared first on Adpulp.
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY’s Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I’m glad they ranked highly. The ads are disruptive and unexpected […]
The post To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION appeared first on Adpulp.
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […]
The post Keep Bastrop Boring appeared first on Adpulp.
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […]
The post Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session appeared first on Adpulp.
Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]
The post Hyundai Is Out Front in the Fight Against Pediatric Cancer appeared first on Adpulp.
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company’s CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky […]
The post Airbnb Steps Up To Help Afghan Refugees Find A Safe Place to Stay appeared first on Adpulp.
Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let’s take a quick look. Samual Adams Says: Get Vaccinated […]
The post In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens appeared first on Adpulp.
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, […]
The post Get Your “Torched Earth” Beer Here! appeared first on Adpulp.
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […]
The post Way Too Many Americans Are Hungry for Food, Respect, Work, and Love appeared first on Adpulp.
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […]
The post Two COVID-19 Responses, One Good appeared first on Adpulp.
Here’s some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. With over 150 community members in attendance, “The Unseen Ballet” was a special event that […]
Brand purpose has plenty of detractors inside the ad industry. For example, Simon White, chief strategy officer at FCB West argues: “When brands advertise their favorite social cause, instead of meeting consumers’ goals, the advertising becomes irrelevant, ineffective and annoying.” White adds, “When it comes to advertising, don’t start with your why, start with theirs.” […]
The post Boots on the Ground: Timberland To Help Plant 50 Million Trees appeared first on Adpulp.
Taylor Swift’s new pro-Pride release, “You Need To Calm Down,” has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, […]
The post Taylor Swift Tells The Haters To Calm Down appeared first on Adpulp.
It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]
The post Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support appeared first on Adpulp.
This is not a subtle time in America or the world. It’s a highly disruptive time, with people fleeing famine caused by climate change, people at war, people harassed by gangs, people shot at work or school, and so on. To fight against the gross injustices that are happening right now on our watch, the […]
The post RAICES Puts Kids In Cages In New Yorker’s Faces; NYPD Called In To “Keep the Peace” appeared first on Adpulp.
Salesforce is on a mission, and on a roll. The company occupies the tallest skyscraper in San Francisco, is working to end homelessness in the city, and now multi-billion dollar software company is refusing to provide its product to companies who sell high-powered assault weapons. Righteousness is in. And what the federal government refuses to […]
The post San Francisco CEOs Against The World appeared first on Adpulp.
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]
The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
The post 88 Year Old Broadcaster appeared first on Adpulp.
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]
The post Kraft Foods Comes Through In the Clutch appeared first on Adpulp.
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