Dale Jr., This Bud’s For You

Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]

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Marcus Mariota Is On The Money

Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]

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How Dumb Are Smart Phones At The Dinner Table?

Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]

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Sunday Showcase: Don Trump Versus The NFL

Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]

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Real Bourbon. No Apologies.

Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]

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Steve Moakler Writes A New American Road Song for Mack Trucks

“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features […]

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Leonard Fournette Collects Touchdowns. What Do You Collect?

Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I’m sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company’s new commercial. The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie […]

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You Need A Realtor To Get The Deal Closed

Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]

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More Cheetos! Don’t Hold Back, Cat.

In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled […]

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Who Do You Think I Am, Ted Danson?

You guys, let’s get the bartender from Cheers for this! Casting: unoriginal. Acting: uninspired. Dialogue: painful. All of which is too bad. SMIRNOFF™ vodka deserves better advertising. It’s a Russian-born brand, but it’s made in America. It’s also a quality product at an affordable price point. So, why insist that actor, author and environmentalist, Ted […]

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House of Marley Got Riddim

I recently purchased a portable Bluetooth speaker from House of Marley. It sounds incredible. In fact, it sounds so good that I’m now considering their turntable. Let’s examine the product’s video marketing: What do you think? Are you ready to buy? I am. Bob Marley’s son, Rohan Marley, told Forbes, “The Marley name is synonymous […]

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What Are You Laughing At?

Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]

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Lovely Day for A Powerful Song

Emotion belongs in advertising. That’s where the connections are made. Put another way, if you want to “win hearts and minds,” you better make people feel something. Like so…BBDO/New York taps the soft spot with this spontaneous moment: According to Campaign, when Alex Guthrie set his guitar case down in Atlanta’s Woodruff Park and began […]

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Achieve Amazing Things Without Flying Too High

What happens to creative professionals who rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always been somewhere to hide. But that’s not the […]

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Film At 150

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that […]

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Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

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What the Favre Is Going On?

Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]

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The Richards Group Keeps 7UP In the Mix

In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]

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In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results

Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]

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Find Your Park

The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.

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