Uncle Cooper Says “Go With The Coopers”

Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]

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Project Pandora’s Box: Apple’s Cheeky Take on Working From Home

Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. When the unreasonable boss-lady chirps her unreasonable […]

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Welcome to Voltage Valley and Its New American-Made EV Pickup Truck

Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. Our ability to evolve… I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. […]

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In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets

“When cows fart and burp and splatter, well it ain’t no laughing matter—they’re releasing methane every time they do.” Wow, what an opening line to a song. The fact that it’s a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique […]

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Silly Is Always In

It’s the season of serious. We all have so much to be serious about. Will schools ever start again? Is it safe to go on vacation? How long will we be wearing masks? When will the economy recover? When will neighbors care more about being a good neighbor than their political identity? Too much of […]

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Water Conservation Is Mission Critical Throughout Texas and the West

Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to […]

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I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland

Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic […]

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Desperately Seeking the New Normal

There’s a longing in the air. A new need for normal. These human impulses and a desire for a summer like any other keep showing up in commercials today. Tractor Supply, for one, is presenting a “Summer Like No Other” and they don’t mean COVID-19, the retailer means that they have the stuff you need […]

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Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too

Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]

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Housework Is Boring. Whoppers No Son Aburridos.

At the start of the pandemic, people found themselves at home with too much time on their hands. BK México decided to illustrate the problem and offer a grilled meat solution. Instead of doing the dishes, scrubbing the floor, meditating, studying, or redecorating…Eat a Whopper. On its face, the idea is silly. However, the creative […]

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It’s Summer in the Northern Hemisphere, Can You Contain Yourself?

Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty… In the middle of the economic and social chaos, it’s normal to long for the […]

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Feather’s Story Is The Story of Our Time

Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world. The combination of a child’s story, watercolors, stunning animation, traditional dance, and original song combine to make […]

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Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal

It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]

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Commercials And Content Marketing Are Advertising’s Meat & Potatoes

When you make a commercial, you have between 15 and 90  seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […]

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Finding Opportunity Where It Exists—It’s the Challenge of This Day

Travel and transportation will not be the same anytime soon, or ever again. For instance, will you ride the subway, a bus, or train to work once the ALL CLEAR is given? Or will you find another way? If you’re on the “other way” page, you might consider a new electric scooter from Mongoose, the […]

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New Zealand, The Land of Positive Vibrations

The New Zealand border is currently closed to almost all travelers to help stop the spread of COVID-19. The travel ban applies to all arrivals into New Zealand whether it is by air or sea. But these restrictions won’t be in place forever, and when it is safe to go again, many people will be […]

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“We’ll Fix That In Post” Is Now “We’ll Make That In Post”

Unhappy people in unhealthy situations. It’s a storyline of this time. Oreo can’t fix our ailing economy or find a cure, but the cookie maker can extend a lighthearted and cheerful message, which is perfectly on-brand. There’s nothing wrong with this Oreo spot, especially considering it was released on April 9th. But it’s the kind […]

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In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]

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This Commercial Features the Voice and Music of Nina Simone

Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song. The song is from Simon’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with […]

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If Your Feel Restricted By Your Garments, It’s Not Duluth Trading’s Fault

Building a brand while making the register ring—it’s every CMO’s dream. Sadly, it’s not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that […]

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