When You Wear A FaceShield, We Can Safely See You Smile

Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at […]

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There’s Value In Being Counted

Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]

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Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support

It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]

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Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]

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America Is Ugly. Americans Who Vote Are Beautiful.

Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until […]

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“Paving for Pizza” Expands The Idea of What Advertising Can Be

Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […]

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Birds Are Way Cool—Let’s Save Them

Did you know that nearly 314 species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due […]

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Find Your Park

The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.

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Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

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New Campaign for USA Swimming Is Advertising Gold

Colle+McVoy’s new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons.

To do that, the agency needed to make swimming cool. I’d say they won that race on the strength of high-def camera work, the music bed and copy that connects.

“Basketball. Softball. Cannonball. Which sounds the most fun to you?”

Adpulp asked Mike Caguin, chief creative officer of Colle+McVoy about the campaign.

Q. Slow motion is popular right now. Is there a reason you chose this camera technique? Does it increase tension or interest?

A. Being in the water is so different than anything else. We used slow motion to capture that unique feeling. With its fluid forms, waves and bubbles, water is stunningly beautiful to the eye. Slow motion helped us romanticize that even more.

Q. I like the music. Who is the artist?

A. A Minneapolis hip-hop producer named Benzilla partnered with us on the music track for “The Walk”. The Skeptics supplied the music for “Cannonball” and “Alligator”.

Q. Swimming is an individual and a team sport. How did this play, or did it play, in the development of the work?

A. It’s true. The beauty of competitive swimming is that it is both an individual and team sport, which is why we struck a balance with our work. Some messages are clearly speaking to the individual aspect of the sport, while other messages are meant to highlight the social and team aspects of swimming.

Q. I like that this campaign didn’t go to the “be a future Olympian” de facto place and instead focuses on the everyday experience of summer time at the pool.

A. Exactly. The research shows what any parent who’s stayed in a hotel knows that swimming and swimming pools create fun, lasting moments for kids. There’s something magical and transformative about being in the water. Why not give your kids even more of those moments by signing them up for a swim team?

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Take A Two Minute Sabbatical (Every Five Minutes)

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[via Ads of the World]