Hasta La Creative!

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]

The post Business Journalists Have Harder Truths To Tell, And Now Is the Time appeared first on Adpulp.

We see what we want to see. We also see the things that the media frames for us. We do not see what we don’t want to see and we do not see the things outside the media’s dominant frame unless we choose to look. Jon Alsop is a freelance journalist who writes Columbia Journalism […]

The post See Only Evil, Or Look in Another Direction appeared first on Adpulp.

I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […]

Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A […]

The post Twitter To World: Political Message Reach Should Be Earned, Not Bought appeared first on Adpulp.

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]

The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.

Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]

The post Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” appeared first on Adpulp.

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]

The post How To Get Rich In Advertising appeared first on Adpulp.

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]

The post All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies appeared first on Adpulp.

Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […]

The post Lexus Finally Delivers On The Promise of Hyper-Customization appeared first on Adpulp.

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]

The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.