The Future of Paid Content: Same As It Ever Was?

Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […]

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Tough Women with Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people gladly wait in line and fork over hard-earned […]

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The Need for Better, Faster, and Cheaper Branded Content Continues Unabated

Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […]

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It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […]

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Dreamers and Artists Always Welcome #USA

Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […]

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Animated Cult Classic Gets A Boost from New Sixty-Second Remix

Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the […]

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Two Cost-Effective Ways To Boost Customer Engagement

Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens Chief Marketing Officers and others are forced to find new jobs. Know Your Audience and […]

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Please Pause What You’re Doing and Give Thanks to Women In Advertising

March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]

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YETI Presents Derrick Begay, Navajo Cowboy

Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […]

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Make Sure Your Brand’s Audio Is In Tune

Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]

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Relax, With WordPress You Can Do Anything

WordPress is the world’s most dominant content management system. According to W3techs, WordPress has 58.55% of the CMS market share — more than all other systems (eg, Drupal, Joomla) combined. Did you know that some of the most successful companies in the world prefer WordPress as their CMS, including TED, NBC, CNN, TechCrunch, People magazine, the NFL, […]

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Resolutions Time: Facing Up to Facebook’s Perennial Series of Shortcomings

Facebook is dominant. Therefore, when Facebook goes off the rails, as it has again in 2018, it’s a big story that needs more definition. Before we delve in, let’s look back a few years… Did you know that the National Security Agency and the FBI teamed up in October 2010 to develop techniques for turning […]

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Are You Hooked On Your Own Pixel Dust? You’re Not Alone.

Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]

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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […]

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Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around

Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institure just announced […]

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Go Further with Nat Geo

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]

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Destination California

“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who […]

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SodaStream Imagines A Plastic-Free Ocean

Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]

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What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […]

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BBC Creative Weaves A World Cup Tapestry for All Time

Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that […]

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