Hasta La Creative!

Back in the day, I used to find myself at Denny’s late night, after a Dead show. So, when I learned that Denny’s is supporting emerging bands with it’s new All Night Diner campaign, I took note, for seldom do promotions fit the brand this well.

The program called “Adopt-a-Band” provides free meals, promotional support, and concert after-parties (at Denny’s locations) to adopted bands on tour across the U.S.

Michael Polydoroff, Denny’s director of sales promotion and licensing, told Billboard:

“In value driven times, we know that bands obviously need to eat. We felt good about being able to offer support and have people out there drumming up support. We looked at a myriad of bands, posted on Sonicbids.com back in March and worked with Filter to narrow down the list. We were looking for great brands who have a huge online following and who will work hard for us.”

There are six adopted bands at present. They are: EndeverafteR (Razor and Tie), Forever The Sickest Kids (Universal Motown Records), Foxy Shazam (New Weathermen/Ferret Music), Saving Abel (Virgin Records), Switches (Interscope) and Take The Crown (Rise Records).

Every two months six new bands will be “adopted” and added to the site.

See Denny’s All Night Diner MySpace page for more.

[via BFG Blog]

Might you look good in Reece’s hair? According to Media Week millions of women are answering that question, and others like it, at InStyle.

The magainze’s “Hollywood Hair Application” has caught on. Users have uploaded 1.7 million of their personal photos to the application, which let’s them see what they might look like with popular celebrity hairstyles – such as Katie Holmes’ much-discussed bob.

To date, users have conducted 40 million “try-ons” with the application – which last month became available on Facebook as well. That application has already been installed on over 200,000 Facebook profiles.

InStyle is also planning to launch a weekly, celebrity-related video series sometime in the fourth quarter, after the recent success of a content initiative which drove readers to InStyle.com to view original video material.

According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days.

Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action.

Rapper 50 Cent recently received a windfall when Coca-Cola Co. bought Energy Brands Inc., the maker of the Glacéau line of waters, including Vitaminwater. The hip-hop star, whose real name is Curtis Jackson, had bought a stake in Energy Brands and personally endorsed a drink called Formula 50 that the company named after him.

The article also looks at Ellen DeGeneres. A pet fanatic and the owner of two dogs and three cats, Ms. DeGeneres bought an estimated 15% stake in Halo, a high end pet food line owned by Pegasus Capital Advisors LLP, a Greenwich, Conn.-based private-equity firm. DeGeneres will also appear in the brand’s advertising.

One may purchase this image on a t-shirt thanks to the good people at Wire & Twine.

[via Merlin Mann’s Tumblr page]

Kings of Leon have coughed up their song “Red Morning Light” to Ford Motor Company, which is using it to sell the Ford Focus–a car I can’t see the Tennessee rockers driving.