100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels, Achtung!, and Dawn, going on to direct for brands such as Adidas, Tele2, Lego, and Asics….
The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea–at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,…
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company’s…
Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…
The last few weeks have found some truly unique campaigns come in from all corners of the globe, from New York to Bangkok. Enjoy this latest batch of marketing news and campaigns from brands and agencies. Roojai Online Insurance Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo…
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of Mars United Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
The beating heart of the creative services industry is people. Human capital is the greatest asset of any creative service company. However, as an industry, we are seeing average agency turnover rates that hover around 30%. Staff costs represent the single largest expense area on an agency P&L, so staffing and team-building represent a significant…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon’s media review. “After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with OMG and WPP,” Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the…
Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […]
The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking? appeared first on Adpulp.
The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday’s big game. This […]
The post Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself appeared first on Adpulp.
Scarborough is part of the Greater Toronto area and is one of Canada’s most diverse communities. It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote “a letter” to the community that smartly portrays […]
The post Toronto Area Healthcare Group Raises Awareness and Money appeared first on Adpulp.
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch […]
The post Ad Chatter Season 4, Episode 2: Steve Red of RTO+P appeared first on Adpulp.
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