Havas Studios Is A New Kind of Content Producer for Brands

Editor’s Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul […]

The post Havas Studios Is A New Kind of Content Producer for Brands appeared first on Adpulp.

Respect The People Who Make the Ads That Make Clients Rich

Agencies are mirrors and the people who work in them often learn to ‘mirror’ the client’s language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by “speaking” their same language. It’s not always good, of course. When ad people mirror a […]

The post Respect The People Who Make the Ads That Make Clients Rich appeared first on Adpulp.

Indie Agencies with Strong Strategic Offerings Win, and Win Again

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights […]

The post Indie Agencies with Strong Strategic Offerings Win, and Win Again appeared first on Adpulp.

Stan Richards Said Dumb Things, Now His Agency Is Reeling

Stan Richards said something he wishes he had not said. It’s personally embarrassing and it’s costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard […]

The post Stan Richards Said Dumb Things, Now His Agency Is Reeling appeared first on Adpulp.

Vital Farms Takes “Cage-Free” Out of Its Cage

Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […]

The post Vital Farms Takes “Cage-Free” Out of Its Cage appeared first on Adpulp.

Bee-Two-Bee Is In Need of Some New Buzzy Buzz

With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy […]

The post Bee-Two-Bee Is In Need of Some New Buzzy Buzz appeared first on Adpulp.

Chemistry Rules the Relationship, Inside and Outside the Agency

What’s the most difficult part of working in the ad agency business? Nine out of 10 people say that working well with clients is the most difficult part of working in the ad agency business. Actually, I just made that up. Nevertheless, clients can and do ruin a good thing. Here’s a related question…who is […]

The post Chemistry Rules the Relationship, Inside and Outside the Agency appeared first on Adpulp.

Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn

Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name,  laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald’s, […]

The post Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn appeared first on Adpulp.

BFG + MARC USA + BLR | further = 9Rooftops

The ad business is hungry for change. Clients and their customers too—everyone is ready for what’s next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York […]

The post BFG + MARC USA + BLR | further = 9Rooftops appeared first on Adpulp.

The Adpulp Interview: Katherine Hollar Barnard

Katherine Hollar Barnard is a force, a dynamo, a badass. She’s the founder and CEO at Firesign in Kansas City, which offers “enlightened legal marketing” to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie […]

The post The Adpulp Interview: Katherine Hollar Barnard appeared first on Adpulp.

When You Wear A FaceShield, We Can Safely See You Smile

Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at […]

The post When You Wear A FaceShield, We Can Safely See You Smile appeared first on Adpulp.

Creative Unicorns Starting to Multiply

Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure […]

The post Creative Unicorns Starting to Multiply appeared first on Adpulp.

To Make Your Bahlsen Cookies Last, You Better Hide Them

The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What’s missing from the well-meaning parade of pandemic times ads is human connection. It’s been missing, but it’s missing […]

The post To Make Your Bahlsen Cookies Last, You Better Hide Them appeared first on Adpulp.

Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp

Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign’s anti-lethal message is the idea that it’s not a gun that the black man is holding, it’s a candy […]

The post Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp appeared first on Adpulp.

There Are No New Ideas. There’s An Abundance of New Ideas.

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […]

These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments

Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the […]

What’s Your “Truth Well Told”?

Quick. In a sentence tell me what your agency is all about. Come on, we don’t have all day. Ad People Can’t Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He’s a consultant. Over the past […]

Leo Burnett/London Helps To Elevate Role of Design in Society

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […]

The post Leo Burnett/London Helps To Elevate Role of Design in Society appeared first on Adpulp.

Are You A Counselor to Brands? Or A Circus Freak Out On Loan?

Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency […]

The post Are You A Counselor to Brands? Or A Circus Freak Out On Loan? appeared first on Adpulp.

The Weirdest Natural Gas Commercial You’ll Ever See

Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It’s a new kind of post-Earth utopianism. It’s also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for […]

The post The Weirdest Natural Gas Commercial You’ll Ever See appeared first on Adpulp.