“People That Know, Know BDO.” Thanks to the rhyme, it’s an easy line to say and recall. That doesn’t mean it’s a good line. A good line would tell us more about the “people that know,” and we’d know what BDO is and does, as well. Because acronyms are practically unknowable, a business that uses […]
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Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. “In Austin, nobody’s too good, but everybody’s good enough,” says the M.O.C. That’s the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace “The Cowboy Code.” In his charming rambling Texan way, […]
The post Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes appeared first on Adpulp.
Students need a break today, and not at McDonald’s. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there’s the all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the […]
The post Learning To Use the Software You Need on the Job Is High-Value Education appeared first on Adpulp.
Political advertising isn’t like other advertising. In many cases, it’s not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client’s hatred of marketing, and a widely held belief in political circles that a candidate’s positions and policies matter most. Thankfully, there are a few rays of sunshine bursting […]
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Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and […]
The post 40 Years In, This Is Still The Same Wacky SportsCenter appeared first on Adpulp.
There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]
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Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]
The post Fox News Still Has Viewers; Increasingly, Brands Don’t Care appeared first on Adpulp.
Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. […]
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Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]
The post Herb Kelleher Passionately Pursued His Company’s Purpose appeared first on Adpulp.
Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to
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Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]
The post How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations appeared first on Adpulp.
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]
The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain? appeared first on Adpulp.
Did you know that nearly 314 species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due […]
The post Birds Are Way Cool—Let’s Save Them appeared first on Adpulp.
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]
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Facts. The American public is increasingly resistant to them. This sad state of affairs make governing impossible, and selling next to impossible. The offer: Centurylink Price for Life is real. Your internet rate won’t change as long as you keep your CenturyLink Price for Life plan. Pay the same monthly rate year after year. The […]
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GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […]
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Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]
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“What has our government become?” asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. Styer makes a case for Impeachment with the following truth: “Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons. And […]
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At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]
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Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]
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